The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() May 02, 2024 ClickZ Digest INSIGHT BY CONTENTIVE [Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement]() In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience. EDITOR’S PICKS INSIGHTS [How AI Meets New Bulk Email Compliance]() New regulations in 2024 have introduced strict rules for bulk email senders, focusing on email authentication (SPF, DKIM, DMARC), keeping spam rates low, and providing clear unsubscribe options. How can marketers use AI systems to cope with the new bulk sending regulations? Email Marketing INSIGHTS [Key Takeaways from Google's Measurement & Effectiveness Summit 2024]() Google's Measurement & Effectiveness Summit 2024 highlighted themes such as the integration of AI in marketing analytics, the impact of privacy regulations on strategies, and the importance of first-party data with the decline of third-party cookies. Event Insights INSIGHTS [The New Currency of Digital Distraction]() The attention economy represents a modern business model where consumer attention is a valuable currency. Marketers must innovate by adopting new advertising models, leveraging AI for personalised engagement, and creating value beyond just capturing attention. Strategy WHAT WE ARE READING THE NIELSEN COMPANY [The Record: U.S. audio listening trends powered by Nielsen and Edison Research]() Marketers need to stay on top of these trends when developing cross-channel media strategies. That’s why we created The Record—a quarterly look at how U.S. audiences spend their time with audio. EMARKETER [Why OOH Campaigns Should Think Beyond the Billboard]() Out-of-home (OOH) campaigns in big cities need diversity in OOH formats so more of the target audience sees the ads without advertisers necessarily spending more, according to Brian Rappaport, CEO of OOH agency Quan Media Group. AD AGE [How Meta’s Safety Investments Empower Brands Through Global Change]() In the age of the 24/7 news cycle, advertisers have to build uncertainty into their playbooks. They’ve had to adapt their media strategies to meet the moment, from ad creative and audience targeting to media budgets and brand suitability controls. TOP VOICES INSIGHT FROM STEPHEN WRIGHT [The Secret to Selling with Emotion]() Transformational marketing sells outcomes, not products, by tapping into emotions and aspirations. It's effective in health, wealth, relationships, and beyond, using five principles including storytelling and authenticity for compelling sales pitches. WHAT WE ARE LISTENING TO THE FUTURE OF MARKETING [The Magic of Video — Captivating Content for All Seasons]() Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()