The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Apr 26, 2024 ClickZ Digest INSIGHT BY CONTENTIVE [Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement]() In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience. EDITOR’S PICKS INSIGHTS [The AI Revolution in Cold Calling]() AI has significantly impacted cold calling by introducing chatbots and voice AI technologies to automate initial contacts and screen leads, potentially increasing efficiency and reducing intrusiveness. Artificial Intelligence INSIGHTS [Changes in Ad Spend and Platform Dynamics in 2024]() In 2024, the advertising industry is rapidly changing due to technology and consumer behaviour shifts. Marketers must now be adaptable, prioritising consumer trust and transparency while innovating within new privacy frameworks and leveraging AI to create effective advertising in a post-cookie world. Industry Developments INSIGHTS [Your Guide to Confronting the Digital Marketing Talent Gap]() The digital marketing industry confronts a talent gap, with a dire need for skilled digital marketers to meet growing demands and budgets, despite 90% of managers acknowledging skill shortages. Skills & Leadership WHAT WE ARE READING MARTECH [Considerations Before Leaving Your Martech Vendor]() Evaluate if you've outgrown your martech, assess vendor strategy changes, and research thoroughly before deciding to switch to align with your company's growth. EMARKETER [Google delays third-party cookies deprecation]() Google postpones third-party cookie removal to early 2025, citing industry challenges. Marketers get more time to adapt to cookie-free targeting and refine strategies. HUBSPOT [20 Best Email Newsletter Templates and 12 Resources to Use Right Now]() There’s no end to the number of newsletters you can subscribe to. Email marketers have a lot to compete with in their subscribers’ inboxes. TOP VOICES INSIGHT FROM MATT DIGGITY [Can Google's Algorithm Detect AI-Generated Content?]() Last year, OpenAI released a document claiming AI writing detectors don't work. Has this changed this year? Does Google care about AI content? Should you even bother to inject human nuances in your AI writing workflows? WHAT WE ARE LISTENING TO MARKETING AGAINST THE GRAIN [Creating an AI Email Course Using ChatGPT]() Dive into AI's role in marketing with Kieran's AI email course on Marketing Against The Grain podcast, discussing automation and AI-driven content creation strategies. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()