The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Apr 25, 2024 ClickZ Digest INSIGHT BY CONTENTIVE [Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement]() In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience. EDITOR’S PICKS INSIGHTS [Your Guide to Confronting the Digital Marketing Talent Gap]() The digital marketing industry confronts a talent gap, with a dire need for skilled digital marketers to meet growing demands and budgets, despite 90% of managers acknowledging skill shortages. Skills & Leadership INSIGHTS [Unlocking the Power of Events in 2024]() The event marketing industry is seeing a +23.1% spend increase in Q1 2024 from the previous quarter. Challenges like reaching new attendees are tackled with personalized tech and targeted social media. Event Marketing INSIGHTS [Tesla's Unconventional Marketing Ethos]() Tesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media influence. This experiment was short-lived, as Tesla disbanded its marketing team amid broader job cuts, signaling a return to its unconventional marketing ethos. Strategy WHAT WE ARE READING IAB [IAB/PwC Internet Advertising Revenue Report 2024]() Internet advertising revenues reached their highest recorded level of $225 billion between 2022 and 2023 (increasing 7.3% YoY), showing resilience in the face of continuing economic uncertainty. MARTECH [Adapt Your Marketing for the New Era of Data Analytics]() Embrace the new data analytics era: adapt marketing strategies, prioritize first-party data, and leverage automation for deeper insights and more effective customer engagement. ADWEEK [News Pubs Net New Viewers Across Social Video Platforms]() Tubular Labs Audience Ratings data reports Facebook and YouTube unique viewers grew by 26% for ABC News and 27% for CNN in March, 2024. TOP VOICES INSIGHT FROM DREW NEISSER [Leveraging the Power of A/B Testing for Higher Conversions]() Struggling to convert your hard-earned website traffic? Tune in for Sahil Patel's #WednesdayWisdom. Sahil Patel, CEO of Spiralyze, is a seasoned pro in driving conversions—these actionable insights can supercharge your optimization efforts and translate to real business impact. WHAT WE ARE LISTENING TO MARKETING SCHOOL PODCAST [What Big Brands Actually Sell, Marketing Industry Recovering? Instagram $1B Acquisition Revisited and How to Think About M&A]() Discussing big brands' emotional marketing, McDonald's scent billboards, marketing industry's state, and insights on Instagram's acquisition and M&A strategies. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()