The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Apr 24, 2024 ClickZ Digest INSIGHT BY CONTENTIVE [Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement]() In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience. EDITOR’S PICKS INSIGHTS [Tesla's Unconventional Marketing Ethos]() Tesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media influence. This experiment was short-lived, as Tesla disbanded its marketing team amid broader job cuts, signaling a return to its unconventional marketing ethos. Strategy INSIGHTS [How Ogilvy's Combatting Misinformation in the Healthcare Sector]() In an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public relations, addresses this challenge by launching a dedicated health influencer unit aimed at combating medical misinformation online. Influencer Marketing INSIGHTS [Can TikTok Revolutionise B2B Marketing?]() TikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platform's unique ecosystem, prioritising creativity, authenticity, and content engagement over follower count, offers a fresh perspective for B2B brands. B2B Marketing WHAT WE ARE READING GARTNER [CMOs Must Protect Consumer Trust in the AI Age]() Despite CMOs’ excitement about Generative AI, only 20% of consumers are comfortable with businesses incorporating the use of GenAI into their operations, according to a survey by Gartner. MARKETING DIVE [Omnicom’s Bets on Precision Marketing contribute to Growth Bump]() Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media. MARKETING BREW [How self-deprecation is fueling Cava’s growth]() As the fast-casual chain expands regionally, it’s engaging customers online through humor and rewards by referring its most-popular dish to “slop”. TOP VOICES INSIGHT FROM NICOLAS EVERSETT [Share of Voice: Your Long-Term Measure of Success]() It is natural for any business to focused on working hard to hit its current sales and revenue numbers. But when looking at the value of the business it is the expectation of future revenues that are a better predictor of its long-term success than how well it is doing in the current moment. WHAT WE ARE LISTENING TO MARKETING SCHOOL [Experiments We Are Running and Tools We Are Using]() Marketing School Podcast delves into marketing experiments and AI tools for content generation, email automation, and building online communities, emphasizing continuous innovation. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()