The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Apr 22, 2024 ClickZ Digest [Contentive - GenAI newsletter footer (1).jpg]() INSIGHT BY CONTENTIVE [Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement]() In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience. EDITOR’S PICKS INSIGHTS [Can You Leverage AI to Strengthen Your Brand Identity?]() The integration of AI with brand identity represents a significant shift in how businesses connect with their audience in the digital age, transforming brand voices from static expressions to dynamic, interactive personas. Brand Identity INSIGHTS [TikTok in the Eye of the Regulatory Hurricane]() TikTok is currently facing significant regulatory challenges in both the US and EU. These regulatory challenges impact social media marketing strategies, emphasising the need for adaptability, ethical considerations, and a deep understanding of the regulatory environment. Industry Developments INSIGHTS [Navigating the Future of Affiliate Marketing]() Affiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by promoting products or services and driving sales or leads through unique affiliate links. Affiliate Marketing WHAT WE ARE READING MARTECH [Shift from Conversions to Key Events in GA4 is a Game-Changer]() Learn how GA4's shift from conversions to key events revolutionizes digital marketing, offering precise impact measurement and strategic advantages for SEO professionals. MARKETING TECH NEWS [AI Data Analytics Transforms Agencies]() Akkio's AI data platform revolutionizes agency data analysis, offering easy-to-use tools for actionable insights, predictive modeling, and client dashboards, transforming data-driven marketing strategies. SEARCH ENGINE JOURNAL [Google on Diagnosing a Deindexed WordPress Site]() Google's John Mueller shows what the first step is for diagnosing why a WordPress site was de-indexed after a hosting migration. TOP VOICES INSIGHT FROM ESI EGGLESTON BRACEY [What Kind of Beauty Do We Want AI to Learn?]() In Dove’s new campaign, The Code, we reflect on the fact that AI, like any new technology, has the power to become whatever we want it to be, it’s up to us. AI can mirror the societal biases we have towards women’s representation, but it also can learn to become more diverse and inclusive. WHAT WE ARE LISTENING TO STARTUP MARKETER [Alexa Depasquale on the Fusion of Product and Brand]() Alexa DePasquale, a seasoned professional in strategic marketing, brand building, and product launching, believes that connecting with consumers through storytelling is crucial for effective marketing. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()