The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Apr 19, 2024 ClickZ Digest INSIGHT FROM CONTENTIVE BY Sage [Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement]() In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience. EDITOR’S PICKS INSIGHTS [Navigating the Future of Affiliate Marketing]() Affiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by promoting products or services and driving sales or leads through unique affiliate links. Affiliate Marketing INSIGHTS [What it Takes to Launch a Successful Inclusive Marketing Campaign]() Diversity marketing is a strategic approach that values and reflects the diverse cultures, values, and experiences of people across various demographics, aiming for a more inclusive, representative, and empathetic engagement with consumers. Inclusive Marketing INSIGHTS [How Might the California Journalism Preservation Act affect Content Marketers?]() The California Journalism Preservation Act is a proposed legislation aimed at addressing the financial struggles of the news industry by requiring digital giants like Google and Facebook to pay news publishers for using their content. Industry Developments WHAT WE ARE READING ADWEEK [Marigold Recognized With Automation and Email Honors in G2 Spring 2024 Reports]() Marigold shines in G2 Spring 2024 Reports, leading in Marketing Automation, Email Marketing, and Deliverability, with high customer satisfaction and a 82% recommendation rate. MARTECH [Decoding Generative AI: Top LLMs and the App Ecosystems They Support]() Learn to strategically select AI tools for your marketing's success and discover top LLMs driving the industry. ET BRAND EQUITY [Noise and the Art of Filtering Social Clutter]() In an interaction with ETBrandEquity, Utsav Malhotra, COO, Noise tells us how the brand uses active social listening to its advantage and separates the clutter on social media from the real insights. TOP VOICES INSIGHT FROM SEAN MAKIN [Radio Advertising: Why it's Still a Powerful Marketing Channel in the UK]() In the age of digital marketing, where social media and online ads dominate, radio advertising might seem like a relic from a bygone era. Sean Makin takes a closer look at why radio advertising continues to hold its ground. WHAT WE ARE LISTENING TO MARKETING AGAINST THE GRAIN [Everything You Need To Know To Grow A Startup In 2024 with Jason Lemkin]() Dive into brand marketing strategies for startups in 2024 with Jason Lemkin on Marketing Against The Grain, covering AI, product-led growth, and aligning with company DNA. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()