The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Apr 17, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [Is Scent Marketing Making a Comeback?]() Scent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longer visits, attract new customers, and increase sales. Strategy INSIGHTS [How MetaBanners are Transforming Digital Advertising]() MetaBanners, a revolutionary digital advertising platform powered by Ads-Chain technology, aims to transform the digital marketing landscape with its advanced integration of artificial intelligence, machine learning, and data analytics. Digital Advertising INSIGHTS [Are Memecoins Disrupting Digital Marketing?]() The success of Memecoins is propelled by user-generated content, with communities playing a pivotal role in their promotion through meme creation and sharing across social platforms, effectively turning traditional marketing on its head. Blockchain WHAT WE ARE READING SOCIAL MEDIA TODAY [Will Airchat Become the Next Big Social Network?]() Airchat is a voice + text network, similar to Twitter in basic UI, but with the addition of voice for every post. Users speak their posts into existence, with the system then translating their speech into text. MARTECH [Integrating AI into MOps: Aligning Platforms, Data and Processes]() Learn to integrate AI into marketing operations, focusing on selecting AI platforms, managing data, and adapting processes for improved efficiency and marketing outcomes. [ace9d7f4af1adfbe6a23b5f078d21e06.png]() MASHABLE [Report finds that Big Tech's ad monitoring tools are failing miserably. X is the worst.]() A newly released report alleges Big Tech's ad transparency tools are failing across the board — with X scoring the worst at providing meaningful data that can help users, journalists, and advocates keep a watchful eye on scams and disinformation. TOP VOICES INSIGHT FROM LAURIE WANG [Turn audience into customers in your next job or career change]() Use Laurie's digital marketing skills cheat sheet and get the skills you need to get hired based on what she would tell her younger self when she first started in digital marketing. WHAT WE ARE LISTENING TO MARKETING WEEK [This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea]() Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()