The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Apr 15, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [Harnessing WhatsApp in your Digital Marketing Strategy]() WhatsApp Marketing emerges as a powerful strategy in digital marketing, leveraging over 2 billion users to offer businesses a direct line of communication to their audience and boasting high engagement and open rates. Strategy INSIGHTS [The Evolution and Impact of Customer Loyalty Programs]() Loyalty programs, pivotal to customer engagement, have evolved from simple punch cards to sophisticated, tiered systems offering diverse perks and rewards, aimed at incentivizing repeat business and fostering customer loyalty. Customer Behaviour INSIGHTS [WPP and Google Cloud Forge a Revolutionary Partnership in Marketing]() WPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operating system, WPP Open. Partnership WHAT WE ARE READING OGILVY [The Future of Social — 2024]() Social media has transformed how brands and organizations engage audiences in the past 20 years. How will these platforms change with developments in AI, disruptive competitors, and cultural and behavioural shifts? SEARCH ENGINE JOURNAL [Google E-E-A-T: What Is It & How To Demonstrate It For SEO]() Learn how to demonstrate E-A-T and the new Experience factor to improve your website's E-E-A-T signals. Boost your brand and content's trustworthiness and authority in the eyes of Google. MARTECH [ChatGPT vs. Gemini vs. Perplexity: AI Chatbot Battle of 2024]() Explore the 2024 AI chatbot showdown between ChatGPT, Gemini, and Perplexity AI, revealing their strengths in marketing tech advice and creative naming for businesses. TOP VOICES INSIGHT FROM MARISA LATHER [5️⃣ tips for building a personal brand]() ✨You are in control of the legacy you leave✨ Last night I had the privilege of speaking with a group of marketing students at the George Herbert Walker School of Business & Technology - Webster University on the topic of personal branding. WHAT WE ARE LISTENING TO THE DUCT TAPE MARKETING PODCAST [The FUD Factor: How Fear, Uncertainty, and Doubt Shape Leadership]() Brendan Keegan emphasizes embracing failure as a learning opportunity, fostering a culture of fearless leadership, and developing emotional intelligence for leaders to overcome mindset barriers and drive growth. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()