The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Apr 03, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [Consumers can recognise AI content, the challenge now is how to AI authentic]() Millennials (aged 25-34) were the most successful at spotting non-human content, aligning with the age of consumers most likely to use AI when creating content. DIGITAL TRANSFORMATION INSIGHTS [GDPR compliance in 2024: Navigating the tightrope of data privacy in marketing]() GDPR, enacted in 2018, has transformed data handling in marketing, emphasizing privacy and compliance. As 2024 approaches, marketers face challenges in GDPR compliance, requiring strategies like informed consent and data minimization. DATA INSIGHTS [Plot Twist! When the CEO Met the CMO]() Dive into the heart of corporate synergy with ClickZ s new report that uncovers the secret sauce behind the most successful CEO-CMO partnerships and how they re redefining leadership and strategy at the helm of innovation. STRATEGY AND OPERATIONS WHAT WE ARE READING MARKETING TECH NEWS [Canva acquires UK-founded design platform Affinity]() While the last decade has seen rapid growth for Canva amongst the 99% of knowledge workers without design training, the integration of Affinity’s professional design software now unlocks the full spectrum of designers at every level and stage of the design journey. MARKETING BREW [How brands are thinking about a possible TikTok ban]() Duolingo, Osea Malibu, and Truff are among the brands that tell us they’d turn to alternative short-form video platforms, like Instagram Shorts and YouTube Reels. MARTECH [5 Ways to Evolve Agile Marketing for Business Results]() Learn to enhance agile marketing for better business results by focusing on outcomes, simplifying language, adopting incrementally, customizing approaches, and prioritizing customer centricity. TOP VOICES MARKETING BREW [Alix McAlpine on Coworking]() Alix McAlpine, VP of revenue at Giphy, discusses her career, the importance of authentic marketing, and her optimism for QSR brand experiences. Recommends marketing resources. WHAT WE ARE LISTENING TO MARKETING AGAINST THE GRAIN [Using AI to Create a 60-Second Ad in 15 Minutes on Apple Podcasts]() Kipp and Kieran discuss AI's role in revolutionizing marketing through video creation on Marketing Against The Grain, highlighting platforms like Fiverr and HeyGen. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()