The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Mar 29, 2024 ClickZ Digest A NOTE FROM THE EDITOR Q1 2024 UNWRAPPED As we approach the Easter break, we want to take a moment to express our sincere gratitude to our 330,000+ audience members. Your support and interest in our content drive us to deliver the most relevant and insightful news in the marketing industry. Before we bid farewell for the holidays, let's recap some of the highlights from the first quarter of 2024.AI dominated the top stories for the quarter, with our coverage following the deployment of AI within various process as well as the skills needed to fully realise it's potential. There was also chatter within the skills market - what skills are needed in today's marketing industry and where is the best place to secure such training. And final, ethics. Marketing has always been about positioning the best message - but there have been instances in the media of late that show what can happen when the truth is hidden beneath veiled promises. We hope these stories provided valuable insights and sparked thought-provoking discussions within the accounting community. ClickZ will be taking a short break for the Easter holidays, but fear not – we'll be back on April 2, 2024, with more engaging content and breaking news. Wishing you all a happy and restful Easter! Rachael Kennedy, Head of Content TOP STORIES OF THE YEAR SO FAR NEWS [Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry]() The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge. ANALYSIS [What is holding back AI adoption in marketing?]() Despite slow adoption, AI's potential in marketing is vast, offering personalized strategies and content creation. However, challenges include talent scarcity, integration complexity, and privacy concerns. CLIENT INSIGHT [Fospha as TikTok’s New Measurement Partner]() With regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels. ANALYSIS [Ethical marketing in the digital age: Balancing innovation with integrity]() Ethical marketing thrives in today's data-driven world. But with great personalization comes great responsibility. Learn how to navigate ethical data use to build trust and win over customers. ANALYSIS [Unlocking Creativity and Connection: How Coca-Cola Harnessed Generative AI]() By embracing AI, empowering creatives, considering ethical implications, and democratizing creativity, marketers can harness the power of AI to enhance their marketing efforts and drive innovation. MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()