The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Mar 28, 2024 ClickZ Digest EDITOR’S PICKS NEWS [Accenture and Adobe Forge Partnership to Revolutionize Digital Marketing with AI-Driven Personalization]() Accenture and Adobe's partnership leverages Adobe Firefly AI to revolutionize digital marketing, aiming to create personalized content at scale. This collaboration marks a significant advancement in AI-driven content creation, promising to transform the marketing industry with unprecedented personalization and efficiency. MARTECH INSIGHTS [Strategies for Standing Out in the Saturated Podcast Market]() The podcast market is oversaturated, making it challenging for creators to stand out. Effective promotion strategies, including leveraging social media and collaborating with guests, are essential for success in this crowded space. PODCAST CLIENT INSIGHTS [The Transformative March: 8 Key Insights from Shoptalk 2024]() The Shoptalk conference, held in Las Vegas from March 17-20, 2024, coincided with a crucial stage in the evolution of the retail industry. This was no ordinary industry gathering; Shoptalk emerged as a vital platform for showcasing new ideas, strategies, and collaborations that are shaping the future of retail. 1. What Gets Measured, Matters ... In partnership with Fospha WHAT WE ARE READING MARTECH [EU investigates Alphabet, Apple, Meta]() EU investigates Alphabet, Apple, and Meta for Digital Markets Act non-compliance, spotlighting tech giants' regulatory challenges and potential legal implications. HUBSPOT [Ultimate Guide to Marketing Strategies & Improving Your Digital Presence]() Learn to craft a marketing strategy that enhances your digital presence, using tactics like SEO and social media, to achieve specific goals and grow your business online. MARKETING TECH NEWS [AI-Induced Anxiety and SEO Volatility Among Top Challenges for Marketers in 2024]() New research highlights AI anxiety, SEO volatility as top 2024 marketing challenges, urging adaptation and peer support for marketers facing a complex landscape. TOP VOICES INSIGHTS FROM NICOLE LI AND MOSTAFA EL BERMAWY [Answer Engine Optimization (AEO): Optimizing for The Future of Search]() Search engines are now becoming "answer engines" — zero click user UIs powered by generative AI. Here’s how to optimize for this new landscape of search. WHAT WE ARE LISTENING TO LISTEN NOTES [Attribution Marketing Podcast]() Dive into the Attribution Marketing Podcast with Lucas Sommer for insights on maximizing ad spend through expert interviews and strategies in digital marketing and optimization. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()