The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Mar 25, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [A deep dive into multi-touch attribution in modern marketing]() Multi-touch attribution (MTA) offers a nuanced view of the customer journey, recognizing every interactions' role in conversion. It enables efficient resource allocation and strategy optimization, despite challenges in implementation and the need for continuous model adjustment. ATTRIBUTION INSIGHTS [Subscription-based businesses: A guide to growth]() Subscription-based businesses are reshaping industries by offering ongoing value through regular fees, focusing on customer retention. This model benefits from predictable revenues and fosters long-term relationships, aligning with digital demands for convenience and personalization. SUBSCRIPTIONS INSIGHTS [Dodging the block: how digital marketing evolves in the age of ad blockers]() As ad blockers rise, marketers must ditch interruptive tactics. Content marketing, social media ads, and user-centric strategies are the future for reaching audiences in the age of ad blocking. DIGITAL MARKETING WHAT WE ARE READING ADWEEK [Tatari Updates and Improves TV Ad Measurement]() Tatari updates its TV ad measurement platform, enhancing precision and effectiveness through improved data and partnerships, aiming to modernize TV advertising and boost campaign performance. PINTEREST [Pinterest x Coachella 2024: Top Festival Trends and Celebrity Stylists Board Drop]() Pinterest partners with Coachella 2024, unveiling top festival trends and a collaboration with celebrity stylists for an immersive fashion and beauty experience. ADWEEK [Audigent Honored among 2024 Best Places to Work]() Audigent, celebrated as one of the 2024 Best Places to Work by Business Intelligence Group, fosters a culture of innovation and offers flexible working conditions. TOP VOICES [Spring Into Action: 6 Transformative B2B Marketing Strategies]() Just as Spring puts a pep in our step, it’s time to infuse our marketing efforts with fresh approaches that promise growth and revitalization. WHAT WE ARE LISTENING TO LISTEN NOTES [The Power of a One-Liner to Unite Your Team and Transform Your Marketing]() J.J. and April on Marketing Made Simple discuss the transformative power of a one-liner in uniting teams and elevating marketing, emphasizing clear communication and alignment. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()