The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Mar 22, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [Dodging the block: how digital marketing evolves in the age of ad blockers]() As ad blockers rise, marketers must ditch interruptive tactics. Content marketing, social media ads, and user-centric strategies are the future for reaching audiences in the age of ad blocking. ADVERTISING INSIGHTS [Embracing customer-centric marketing: a strategic approach to building loyalty and driving growth]() Cutomer-centric marketing understanding your audience’s needs and crafting personalized experiences to build trust, loyalty, and drive business growth. CUSTOMER MARKETING INSIGHTS [The rise of social commerce in the digital marketplace]() Social commerce leverages social media’s power to turn browsing into buying, offering seamless shopping experiences and fostering deeper brand connections. ECOMMERCE WHAT WE ARE READING MARKETING TECH NEWS [UK Shoppers Had Poor Experiences with Online Retailers in 2023]() UK shoppers report poor online retail experiences in 2023, with 85% facing issues like high prices and late deliveries. MikMak introduces e-commerce innovations to address these challenges. MARKETING DIVE [Bubly aims to shake up sparkling water with new Burst brand extension]() PepsiCo's Bubly launches Bubly Burst, a new sparkling water line with zero added sugars, aiming to appeal to consumers seeking flavorful, healthier options. HUBSPOT [Diving Deep Into Marketing in Construction]() Diving Deep Into Marketing in Construction TOP VOICES INSIGHTS FROM MCKINSEY [Next-gen B2B sales: How three game changers grabbed the opportunity]() Successful B2B companies use various tactics to get ahead in sales—here’s how three players did it. WHAT WE ARE LISTENING TO MARKETING SCHOOL PODCAST [How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown?]() Neil Patel and Eric Siu discuss influencer marketing's impact on stocks and the importance of experimentation in marketing, highlighting cases like Oprah Winfrey and Marques Brownlee. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()