Weekly Alert: Simplify to Unleash Your Creative Side

See what technology marketers are doing to become more successful with content. [View Message](2e5a5/ct0_0/1?sid=TV2%3Alxky63WXV) in Browser / [Add Us](2e5a5/ct1_0/1?sid=TV2%3Alxky63WXV) to Safe Sender List [] 2e5a5/ct2_0/1?sid=TV2%3Alxky63WXV [] [Forward to a Friend](2e5a5/ct3_0/1?sid=TV2%3Alxky63WXV) This Week in Content Marketing 3.24.17 Connect with CMI 2e5a5/ct4_0/1?sid=TV2%3Alxky63WXV 2e5a5/ct5_0/1?sid=TV2%3Alxky63WXV 2e5a5/ct6_0/1?sid=TV2%3Alxky63WXV 2e5a5/ct7_0/1?sid=TV2%3Alxky63WXV 2e5a5/ct8_0/1?sid=TV2%3Alxky63WXV [] 7 Things Top-Performing Technology Marketers Do With Their Content [New Research] [] 2e5a5/ct9_0/1?sid=TV2%3Alxky63WXV Technology marketers have tough jobs: Not only must they master the complexities of their company's offerings, but they also need to communicate those messages clearly and convincingly. Our latest research reveals key ways they can succeed at these content goals, and others. [Read more](2e5a5/ct9_1/1?sid=TV2%3Alxky63WXV)by Lisa Murton Beets Some more of this week's best stuff: - [5 Types of Video Content Perfect for Each Stage of the Customer Journey](2e5a5/ct10_0/1?sid=TV2%3Alxky63WXV) by Juan Mendez - [Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar](2e5a5/ct11_0/1?sid=TV2%3Alxky63WXV) by Aaron Orendorff - [Why Does User Intent Matter So Much to Your SEO?](2e5a5/ct12_0/1?sid=TV2%3Alxky63WXV) by Julia McCoy - [Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities](2e5a5/ct13_0/1?sid=TV2%3Alxky63WXV) by Michele Linn - [Will Artificial Intelligence Replace Manual Content Creation?](2e5a5/ct14_0/1?sid=TV2%3Alxky63WXV) by Sujan Patel [] [] A Note From Joe Pulizzi Simplify to Unleash Your Creative Side Actor and comedian Jerrod Carmichael eats scrambled eggs with blueberries and almonds for breakfast every morning. Why? He likes it, and it’s one less thing he has to think about. Sometimes he mixes in walnuts, but that’s as creative as he gets. Almost everyone knows that Steve Jobs wore the exact same wardrobe each day – a move that was quickly copied by Facebook’s Mark Zuckerberg. And while many speakers I know spend countless hours figuring out their keynote wardrobe, mine takes just seconds: I wear the same kind of jacket and jeans every time, and I have six shirt + pocket square combinations I wear for shows. When I pack for a trip, it takes absolutely no brain cells to figure out what to take with me. In my 20 years in marketing, I’ve noticed that the most successful marketers streamline their processes in one area, so that they can be creative in another area. They look for areas outside the creative process that will enable them to be more efficient overall. This is exactly why we focus on things like workflow. No one is creating better storytelling, or even creating the next viral video or podcast hit, through a better workflow. The goal is simply to make sure our workflow is as efficient as possible so that we have extra energy to expend on creative storytelling. But sadly, I've found that the majority of marketers are not deliberate about discovering these efficiencies. Every communication specialist on the planet should be searching for any possible area of their lives that can be simplified. We need areas where we can put our brains on autopilot, so we can take the energy we conserve and direct it towards thoughts and ideas that might truly make a difference in our lives, and in the lives of others. You need to be waking up every day looking for things to simplify. I don’t care if that’s in what you choose to eat, wear, drive, or how you work. If there's even one thing you can stop spending your time thinking about, it will free up valuable mind space, which can lead to unexpected creative opportunities. This week, take some time to think about what you can simplify. Choose one thing, and commit to it for a while. Then, in a few weeks, don’t be surprised if you are feeling a bit more creative. Making that commitment is key; but believe me – if you do, it will work! Good luck! Yours in content, Joe Pulizzi Founder Content Marketing Institute This article from Joe is available only in this newsletter for you, the newsletter subscriber. If you have friends that would see value in Joe's weekly updates, please have them subscribe [here](2e5a5/ct15_0/1?sid=TV2%3Alxky63WXV). [] [] Content Marketing Job Listings Currently on a job search? Thinking about switching gears with your career? Please check out our job listings below. Available Positions: - Content Marketing Coordinator, CoreLogic Inc., Irvine, CA - [Learn More](2e5a5/ct16_0/1?sid=TV2%3Alxky63WXV) - Content Marketing Analyst, Brown Brothers Harriman, Boston, MA - [Learn More](2e5a5/ct17_0/1?sid=TV2%3Alxky63WXV) Interested in posting a job here? Please see our [CMI Careers page](2e5a5/ct18_0/1?sid=TV2%3Alxky63WXV) for more info. [] A Word from One of Our Benefactors Acrolinx Content Connections Conference 2017 Acrolinx’s annual event is a gathering of content professionals, just like you, who are eager to share their expertise and learnings around the power of high-impact content. We have engaging presenters from Microsoft, PayPal, VMware and more, who will share their real-world content strategies. [Register today for the free live event in your region today!](2e5a5/ct19_0/1?sid=TV2%3Alxky63WXV) [] [] More from CMI 2e5a5/ct20_0/1?sid=TV2%3Alxky63WXV It's happening next week - will you be at Intelligent Content Conference 2017? Marketing professionals interested in content strategy need to be at ICC. We're talking artificial intelligence, machine learning, processes, workflow, technology, automation and so much more - to enhance and amplify your content creation. Join us in Las Vegas next week! [Use code ICC100 to save $100 off your registration!](2e5a5/ct20_1/1?sid=TV2%3Alxky63WXV) [] CMI Video of the Week 2e5a5/ct21_0/1?sid=TV2%3Alxky63WXV Robert Rose helps us understand why content strategy is important to marketers, and how certain concepts relate. Watch this educational and fun series from our Chief Strategy Adviser as we prepare for Intelligent Content Conference next week. 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