Newsletter Subject

CMWorld – early bird ends next month!

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contentinstitute.com

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info@contentinstitute.com

Sent On

Mon, Apr 15, 2019 05:05 PM

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$100 discount enclosed  in Browser / to Safe Sender List Next Up: CMWorld 2019 Connect with CMI 2c

$100 discount enclosed [View Message](2cf1d/ct0_0/1?sid=TV2%3A112uSWGF0) in Browser / [Add Us](2cf1d/ct1_0/1?sid=TV2%3A112uSWGF0) to Safe Sender List [] 2cf1d/ct2_0/1?sid=TV2%3A112uSWGF0 [] [Forward to a Friend](2cf1d/ct3_0/1?sid=TV2%3A112uSWGF0) Next Up: CMWorld 2019 Connect with CMI 2cf1d/ct4_0/1?sid=TV2%3A112uSWGF0 2cf1d/ct5_0/1?sid=TV2%3A112uSWGF0 2cf1d/ct6_0/1?sid=TV2%3A112uSWGF0 2cf1d/ct7_0/1?sid=TV2%3A112uSWGF0 [] [Register today!](2cf1d/ct8_0/1?sid=TV2%3A112uSWGF0) Each year at Content Marketing World our show revolves around a fun theme and visual for our attendees. We’ve done movies, music, travel and many others. This year, we’re doing a show-stopping theme: Amaze Your Audience! Our event, signage and more will focus on everything from contortionists, ringleaders, snake charmers and so much more. Don’t you feel like sometimes our marketing jobs make us feel like some of these roles? But really…what does Amaze Your Audience mean to us? We think amazing content should: 1. Fill a need or answer a question your customers have 2. Be consistent – just like a successful publisher! Fulfill that promise to your customer3. Be human and unique. SEO aside, you need to sound different and tell a different story than your competition4. Express a point of view or opinion. Be willing to stand strong in your beliefs 5. Not include a sales pitch. Who wants to read that … or share it? 6. Be best in class. Deliver amazing value to your customer and they will notice (Does this sound familiar? This comes from Joe Pulizzi’s [6 Principles of Epic Content Marketing](2cf1d/ct9_0/1?sid=TV2%3A112uSWGF0). Read that in its entirety when you can. It’s definitely worth it!) Our keynotes, breakout sessions, workshops and industry summit/forums will all help our attendees amaze their audiences when they return back to work after CMWorld 2019. Join us in Cleveland September 3-6, 2019 for our 9th annual conference and expo. Code AMAZE100 will save $100 on main conference, main conference plus and all-access packages. Don’t forget, groups of 4+ and 10+ can save even more! [Email](mailto:cathy.mcphillips@ubm.com?subject=CMWorld%20group%20rates) us for more information. [Register Today!](2cf1d/ct10_0/1?sid=TV2%3A112uSWGF0) Cathy McPhillips VP Marketing Content Marketing Institute [Manage your email preferences or unsubscribe.](2cf1d/ct11_0/1?sid=TV2%3A112uSWGF0) . Copyright © 2019 UBM, All rights reserved [.](2cf1d/q-0858/zout?sid=TV2%3A112uSWGF0) CMI, a UBM Company 2 Penn Plaza, 15th Floor, New York, NY 10121, United States [Terms of Service](2cf1d/ct12_0/1?sid=TV2%3A112uSWGF0) | [Privacy Statement](2cf1d/ct13_0/1?sid=TV2%3A112uSWGF0) [UBM]

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