[Reminder to Register] How A Fully Developed Content Lifecycle Enables Superior Brand Experiences

[View Message](2cf1d/ct0_0/1?sid=TV2%3AjppipDv3d) in Browser / [Add Us](2cf1d/ct1_0/1?sid=TV2%3AjppipDv3d) to Safe Sender List [] [Register today!](2cf1d/ct2_0/1?sid=TV2%3AjppipDv3d)[Register Now!](2cf1d/ct3_0/1?sid=TV2%3AjppipDv3d) [The Fully Baked Content Experience: How A Fully Developed Content Lifecycle Enables Superior Brand Experiences](2cf1d/ct2_1/1?sid=TV2%3AjppipDv3d)Wednesday, October 10, 2018 2 PM ET/11 AM PT Optimizing the customer experience: This strategy has put an enhanced focus on content in many businesses. In fact, there are new roles in marketing organizations specifically responsible for the cumulative experience that customers are having over every content channel. These new “Digital Content Directors”, and “Brand Experience Managers” must have a hand on the entire content lifecycle to thrive, and for optimal experiences to be delivered. They must be able to manage and scale content efforts across the entirety of the customer’s journey. If an optimized digital customer experience is our fully baked cake, then what is the full recipe to getting there? In this webinar you’ll learn: - Directly from a Content Director how an optimized content lifecycle is enabling better customer experiences. - How you can start looking at the components of a full content lifecycle – how are best-in-class companies actually getting this done? - What does the technology stack look like to deliver full content lifecycle management? [Register Today!](2cf1d/ct2_2/1?sid=TV2%3AjppipDv3d) Our Guests: Edward Breault, VP, Head of Marketing, Aprimo Lisa Sharpata, Sr. Director Brand Experience, Aprimo Robert Rose, Chief Content Strategy Advisor, Content Marketing Institute Sponsored by: Connect with CMI 2cf1d/ct4_0/1?sid=TV2%3AjppipDv3d 2cf1d/ct5_0/1?sid=TV2%3AjppipDv3d 2cf1d/ct6_0/1?sid=TV2%3AjppipDv3d 2cf1d/ct7_0/1?sid=TV2%3AjppipDv3d 2cf1d/ct8_0/1?sid=TV2%3AjppipDv3d [Forward to a Friend](2cf1d/ct9_0/1?sid=TV2%3AjppipDv3d) [Manage your email preferences or unsubscribe.](2cf1d/e-0c28-l-sf-cl-70160000000Q0dZAAS-07c5/zout?sid=TV2%3AjppipDv3d) Copyright © 2018 UBM, All rights reserved CMI, a UBM Company 2 Penn Plaza, 15th Floor, New York, NY 10121, United States [Terms of Service](2cf1d/ct10_0/1?sid=TV2%3AjppipDv3d) | [Privacy Statement](2cf1d/ct11_0/1?sid=TV2%3AjppipDv3d) [UBM]