6 Small Business Lessons to Take Into 2021

Simple actions you can take to thrive Hello, hello! 2020 has certainly put small businesses to the test. Businesses, organizations, and individuals alike have been pushed outside of their comfort zones as they’ve chartered an uncertain year. As with any challenge, one thing’s for certain, we’ll enter 2021 stronger for having experienced it. We’ve been inspired by your stories of powering on as you close out the year and move into 2021. In this edition, we’ve highlighted the top six lessons you can take into the new year. Check out the post and be sure to join us for the live webinar on January 7th. Here’s to wishing you and yours a safe and healthy holiday season. Power on! Dave Charest Director, Content Marketing 6 Small Business Lessons to Take Into 2021 We’ve spent the year working with small businesses to help them make the smartest use of digital marketing tools, so their businesses could thrive in 2020 and beyond. In this guide, we’re going to share with you the top six lessons that small businesses have learned as they navigated an uncertain year. [Check it out]( [6 Small Business Lessons to Take Into 2021]( FREE WEBINAR 6 Small Business Lessons to Take Into 2021 As COVID-19 continues to push people outside of their comfort zones, businesses that are pivoting to a digital-first marketing strategy have been able to survive and even thrive in the transformed marketplace. Those one-time “nice-to-dos” when it comes to online marketing are now a necessity, as digital channels are often the only way to stay in contact with customers. We spent 2020 working with small businesses to help them make the best use of digital marketing tools and learned what they were doing to power on. Join us for a free one-hour webinar, where you’ll learn: - The top 6 lessons for small businesses - Real-world examples of how Constant Contact customers have persevered - Simple actions you can take to thrive in 2021 NOTE: If you are unable to attend, please register anyway. We’ll send you a free recording of the webinar which you can watch on your own time. Thur, Jan 7, 2021, 2:00 PM - 3:00 PM ET [Register now]( At the start of the pandemic, Soluna Garden Farm paused in-person activities and focused their efforts on online marketing. In doing so, they announced their new peony subscription and, what would have taken a season to sell through markets, was sold out in a day — from one email. [See their story]( QUICK TIP Prepare for uncertainty Here are three steps you can take to make your business more prepared for anything that might come your way. Step one: Assess the efficiency of your current daily, weekly, and monthly operations. Look for inefficiencies, or opportunities to streamline and automate if possible. Step two Take stock of the resources available to you and identify any additional resource needs you might have. Step three: Test your preparedness by going through one of our [small business action plans.]( Read the latest from the blog [2021 Online Marketing Calendar: Free Template and Full List of Holidays]( A little bit of planning goes a long way when it comes to marketing your business or organization online. But we know it can […] [Watch: Last-Minute Holiday Marketing Ideas to Drive More Retail Sales]( The busy holiday shopping season is upon us. At Constant Contact, we know the majority of small businesses start their […] [15 Last-Minute Holiday Email Marketing Ideas]( Let's face it. No matter how hard you try, it's difficult to ever be completely prepared for the holiday season. Hopefully, y[…] © 2020 Constant Contact, Inc. All Rights Reserved. 1601 Trapelo Rd, Waltham, MA 02451, United States This email was sent to {EMAIL} by Constant Contact [View in a Browser]( | [Update Preferences]( | [Unsubscribe]( [Privacy Notice]( | [Terms & Conditions]( App Store and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google LLC. [Apple App Store]( [Google Play]( [Instagram]( [Youtube]( [Facebook]( [LinkedIn]( [Pinterest]( [Twitter]( 20-0076