Take a seat

How many butts can you fit in a single chair?  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ The Nakashima rule How to build a creative career on trust ​ --------------------------------------------------------------- Tomorrow starting at 9 a.m. CDT I will be running a 12-hour flash sale. If you've had your eye on one of my courses, set a reminder. --------------------------------------------------------------- You can't create meaningful work while at the same time trying to create work for the masses. Eventually, you've got to choose. Being that we have very little control over the popularity of our work, it's far better to create work that's meaningful to us and a handful of people. George Nakashima was a Japanese-American architect and woodworker who crafted gorgeous, one-of-a-kind furniture. Today, his work is "popular" among a small but loyal audience. Cult Nakashima followers are willing to cough up tens of thousands of dollars to own one of the late furniture makers original pieces. What is fascinating about George Nakashima is that if he would have approached furniture making with the masses in mind, he would have never become George Nakashima. How many butts can you fit in a single chair? If someone purchases an original Nakashima piece, they are the only person in the world that owns that specific piece. Like Nakashima, we should seek to create meaningful work with one person in mind. We do this a hundred times and eventually we will have a hundred people who trust us. We build a creative career on trust. Not mass appeal. By [Cole Schafer](=)​ P.S. Validate me on [Instagram](, [Twitter](), [LinkedIn]() or [Threads](=). --------------------------------------------------------------- Change your perspective Why Jimi Hendrix played the guitar upside-down ​ Jimi Hendrix was left-handed at a time when there was no such thing as a left-handed guitar. Instead of learning to play the guitar right-handed, he made a few small modifications and then flipped the instrument upside-down. Some believe this––along with his tremendous talent––was what gave Hendrix's music such a distinctive sound. Others believe this unparalleled creativity was a side-effect of his psychedelic use. Regardless, I wouldn't recommend anyone ingest mind-altering substances with the carelessness of a rockstar and neither would today's sponsor, Schedule35. ​[Schedule35]() is a trusted psilocybin brand that makes micro-dosing seamless for writers, artists and entrepreneurs looking to enjoy greater control over their creativity. Today, Schedule35 is gifting The Process readers 15% off their first order with code “dreamland” at checkout. [And away we go]() --------------------------------------------------------------- This week on [Dreamland](​ Golden Grahams with the internet's favorite writer, Laura Belgray ​ Laura Belgray is an entrepreneur, author, copywriter and TV writer who has written promos, ads, scripts and full-length episodes brought to life by Joan Rivers, Kevin Hart, Spongebob Squarepants, Kathy Griffin, Ted Danson, Vanessa Williams and Roseanne Barr. Over a bowl of Golden Grahams, we discuss childhood bullies, basic bitches, blowjobs, what it was like to be raised by a shrink, jingles, pyrophobia, Mr. T and her bizarre, meandering path to becoming one of the internet’s most beloved writers. [Dream on]( Now streaming... [[youtube]​]([[spotify]​]([[apple]​]( --------------------------------------------------------------- Askida Ekmek Is there bread on the hook? ​ Askida Ekmek is an ancient Turkish tradition that translates to “bread on the hook". When purchasing a loaf of bread from a baker, the customer may choose to purchase a second loaf for a stranger in need. The baker will then bag this second loaf and hang it from a hook in the bakery. Later in the day, someone short on money will ask "Askida ekmek var mi?" or "Is there bread on the hook?" and the baker will give them a loaf for free. To get where you are today, others before you have left bread on the hook. Once you are established in your career and secure in your finances, its your responsibility to do the same. [Plenty of dough]( --------------------------------------------------------------- "My mind is a chest of drawers..." A simple framework for mental compartmentalization ​ Ridley Scott's Napoleon is fantastically fascinating, depicting the life of a dictator, monster, lover and conqueror. After watching the film, I went on a deep dive through Napoleon Bonaparte's life and stumbled upon the following gem... "My mind is a chest of drawers. When I wish to deal with a subject, I shut all the drawers but the one in which the subject is to be found. When I am wearied, I shut all the drawers and go to sleep." Love him or hate him, Bonaparte was efficient beyond comprehension. I think his "chest of drawers" framework for consolidating his thoughts played no small part in his ability to focus on the task at hand and drown everything else out. 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