Uncovering the Truth Behind Category Creation: A Reality Check for Startups

Market alignment and how it can position your startup for success in early markets... Ahoy developers, Saturday has arrived, and yes, I have failed you. After 35 consecutive emails, I haven't delivered one this Thursday. I hope you can give me some wiggle room because I've been moving the office. But finally, I have a corner office with a sea view. But enough about me; let's get to the important stuff. I have an exciting blog post to share. Are you tired of hearing about the myth of category creation? It's time for a reality check. While category creation is important for long-term success, it is only sometimes practical for startups seeking rapid revenue growth in early markets. The truth is many markets never become pull-based, and many businesses struggle to achieve considerable growth without fully "crossing the chasm." So, what's the key to early market success for startups? Mastering the art of market alignment. Instead of focusing on category creation, startups should be consumed with figuring out how to build a business in the face of a new, immature or non-existent market. Developers play an important role in market alignment by creating products that meet market needs, allowing startups to shape the company and the market simultaneously. Understanding market alignment will help you navigate early markets and position your startup for success. If you're ready to dive deeper into market alignment and discover how it can help your startup succeed, check out our latest blog post on ["Mastering the Art of Market Alignment: The Key to Early Market Success for Startups" by clicking here!](%2F%2Fblog.codeanywhere.com%2Fmastering-the-art-of-market-alignment-the-key-to-early-market-success-for-startups%2F%3Futm_medium=email%26utm_source=newsletter%26utm_campaign=HT/1/01010185b51c0427-a5b9a777-2679-4b1e-bb54-ad387ff130f2-000000/Vn2F-L90yWYXaP5hMH4Vyf094jg=305) So long, and thanks for the fish, Niko P.S. Mira has taken a sabbatical, but I'm still using her email for deliverability. I hope this is okay with you. P.P.S. You can also follow me on Twitter [@nibalic](%2F%2Ftwitter.com%2Fnibalic%3Futm_medium=email%26utm_source=newsletter%26utm_campaign=HT/1/01010185b51c0427-a5b9a777-2679-4b1e-bb54-ad387ff130f2-000000/mWLqc1AZwDZt2-TAgDzyc_0vrQU=305), as well as [@ivanburazin](%2F%2Ftwitter.com%2Fivanburazin%3Futm_medium=email%26utm_source=newsletter%26utm_campaign=HT/1/01010185b51c0427-a5b9a777-2679-4b1e-bb54-ad387ff130f2-000000/fQNGG9H3H-Pprt3TTnnf8GbV6C4=305). Together, we will do our best to build in public in 2023. -- This email was sent to [{EMAIL}](mailto:{EMAIL}?utm_medium=email&utm_source=newsletter&utm_campaign=HT) because you are subscribed to our newsletter. If you do not wish to receive such emails in future, please [UNSUBSCRIBE HERE](. 😿 Copyright © 2022 Codeanywhere 2443 Fillmore St #380-7365, San Francisco, CA 94115, USA All rights reserved.