Experience Over Product

Align your values to ignite loyalty. [CMSWire]() Editor's Note [Who doesn’t love a little sprinkle of exceptional brand experience with their morning coffee? This article's like riding a unicorn through the magical forest of customer satisfaction. Crafting an exceptional experience is all about serving up those heartfelt experiences that make customers feel like they’ve been hugged by their favorite grandmother. So put on your cape, and let's dive into how companies can win hearts by selling more than just products — we're talking emotions, culture and super-powered connections, my friends!]( article]( — Rich Hein, CMSWire Editor-in-Chief Got any thoughts on this topic? [Hit us up](mailto:rich@simplermedia.com?subject=Networking with CMSWire) Featured Guide [The CX KPI Guide]() Discover how a well-executed business intelligence program can empower your CX program, drive growth and ensure your organization stays ahead of the competition. [Read Now]() Today's Reading [Is Your Brand Selling a Product or an Experience?]() [Is Your Brand Selling a Product or an Experience?]() For many brands, creating the concept of an experience that is based around the brand is natural. [How Apple's New Privacy Measures Are Reshaping the Ways Brands Protect Customer Data]() [How Apple's New Privacy Measures Are Reshaping the Ways Brands Protect Customer Data]() Apple's new privacy features — privacy manifests and SDK signatures — are transforming app data security and transparency. [5 Ways to Elevate Your Paid Search Efforts and Ramp up Your Growth Marketing]() [5 Ways to Elevate Your Paid Search Efforts and Ramp up Your Growth Marketing]() Why does paid search sometimes hit a plateau? A number of factors could be at play. Infuse Agility Into Customer Experience [In this conversation, Marietta Silva Allison, a prominent leader in the customer experience (CX) domain, opens the doors to her world at Intuit.](/NzA2LVlJQS0yNjEAAAGMYEKC_i2-N-o7AYYr4jcszONSIkK3QZQvy4N-vZ7y7ropBh96Y_MrU4yGq0VxZRDEbDydI_A=) [Infuse Agility Into Customer Experience](/NzA2LVlJQS0yNjEAAAGMYEKC_i2-N-o7AYYr4jcszONSIkK3QZQvy4N-vZ7y7ropBh96Y_MrU4yGq0VxZRDEbDydI_A=) [Infuse Agility Into Customer Experience](/NzA2LVlJQS0yNjEAAAGMYEKC_i2-N-o7AYYr4jcszONSIkK3QZQvy4N-vZ7y7ropBh96Y_MrU4yGq0VxZRDEbDydI_A=) [Infuse Agility Into Customer Experience](=/NzA2LVlJQS0yNjEAAAGMYEKC_i2-N-o7AYYr4jcszONSIkK3QZQvy4N-vZ7y7ropBh96Y_MrU4yGq0VxZRDEbDydI_A=) [Infuse Agility Into Customer Experience](/NzA2LVlJQS0yNjEAAAGMYEKC_i2-N-o7AYYr4jcszONSIkK3QZQvy4N-vZ7y7ropBh96Y_MrU4yGq0VxZRDEbDydI_A=) [Better Customer Experience: Embracing Vulnerability and Breaking Molds]() [Better Customer Experience: Embracing Vulnerability and Breaking Molds]() CMSWire contributor Vaishali Dialani on the keys to successful CX leadership: interactivity, deep customer understanding and embracing vulnerability. [CEOs: Artificial Intelligence Poses an Existential Threat to Humanity]() [CEOs: Artificial Intelligence Poses an Existential Threat to Humanity]() A recent survey shows 42% of CEOs fear human destruction within a decade. [How A Customer Review Strategy Can Help You Meet the Demands of the Modern Customer]() [How A Customer Review Strategy Can Help You Meet the Demands of the Modern Customer]() Research from Emplifi highlights the importance of reviews, ratings and other user-generated content in building brand authenticity. [How Is AI Impacting Organic Search?]() [How Is AI Impacting Organic Search?]() Explore AI's challenges to organic search, such as attribution and content quality, and learn how to transform these obstacles into opportunities. [Grounded in Reality: Air Travel Woes and Customer Experience Lessons]() [Grounded in Reality: Air Travel Woes and Customer Experience Lessons]() Trapped in travel purgatory, a CX conference attendee (me) becomes a casualty of airline inefficiencies. Ah, the irony of a horrendous customer experience. [Can Generative AI Boost Productivity, Attitude of Customer Service Agents?]() [Can Generative AI Boost Productivity, Attitude of Customer Service Agents?]() A NBER Study reveals customer service agents achieve a big boost in productivity by incorporating generative AI. [How Well Do You Really Know Your Customer?]() [How Well Do You Really Know Your Customer?]() There are three big problems with using personas in B2B marketing. [Is Your Customer Journey Map Inside Out?]() [Is Your Customer Journey Map Inside Out?]() "Customer journey" is a term tossed about a lot. But is it a well-understood concept? Featured E-Book [Strengthening Digital With Voice]() This e-book shares how chatbots increase customer frustration due to their limitations. [Read Now]() [Twitter]() [LinkedIn]() [Facebook]() © Simpler Media Group, Inc. 600 California St., 11th floor, San Francisco, CA 94108 USA [Visit CMSWire]() | [Visit CMSWire Connect]() | [Email Preferences]() | [Unsubscribe]()