Next-Level CX: Essential Ingredients

Put the customer at the core of decision-making. [CMSWire]() Editor's Note [Good people of the consumer galaxy, take heed! Our valiant author here is shining a light — nay, a veritable Bat-Signal — on the customer experience phenomenon. CX is the heart, the soul, the peanut butter to your jelly that makes businesses tick. The scribes of McKinsey confirm it's where the gold’s at. But alas, my kindred spirits, some companies turn a blind eye, like they're wearing corporate blinders or something. This daring piece urges readers to embrace CX, with a rallying cry for the CEOs to lead the charge from the top down. From Walmart to your friendly neighborhood coffee shop, brace yourselves — we're going on a customer-centric odyssey!]( article]( — Rich Hein, CMSWire Editor-in-Chief Got any thoughts on this topic? [Hit us up](mailto:rich@simplermedia.com?subject=Networking with CMSWire) Featured Guide [The Ultimate Survival Guide: Transforming Reactive Service Into a Proactive Experience]() To help you prepare for the unexpected and provide the best customer experience, download this guide full of proactive CX survival tips. [Read Now]() Today's Reading [3 Ingredients of Effective Customer Experience Leadership]() [3 Ingredients of Effective Customer Experience Leadership]() Placing the customer at the core of decision-making is a profitable strategy. [3 Ingredients of Effective Customer Experience Leadership]() [US Brands' CX Quality Declines for Second Consecutive Year]() Unfortunately for US brands and CX, it's more of the same: we've got work to do. [Information Architecture vs. User Interface Design: Understanding the Differences ]() [Information Architecture vs. User Interface Design: Understanding the Differences]() User interface (UI) design is a very well-known term, but information architecture (IA) is not, yet. Infuse Agility Into Customer Experience [In this conversation, Marietta Silva Allison, a prominent leader in the customer experience (CX) domain, opens the doors to her world at Intuit.](/NzA2LVlJQS0yNjEAAAGMVfYwn8Korm66VJffl74zTV9HkSXEN57cqeLVzvSmsovuxcm5ZyBWLC286l6MzTv_qph4T4A=) [Infuse Agility Into Customer Experience](/NzA2LVlJQS0yNjEAAAGMVfYwn8Korm66VJffl74zTV9HkSXEN57cqeLVzvSmsovuxcm5ZyBWLC286l6MzTv_qph4T4A=) [Infuse Agility Into Customer Experience](/NzA2LVlJQS0yNjEAAAGMVfYwn8Korm66VJffl74zTV9HkSXEN57cqeLVzvSmsovuxcm5ZyBWLC286l6MzTv_qph4T4A=) [Infuse Agility Into Customer Experience](=/NzA2LVlJQS0yNjEAAAGMVfYwn8Korm66VJffl74zTV9HkSXEN57cqeLVzvSmsovuxcm5ZyBWLC286l6MzTv_qph4T4A=) [Infuse Agility Into Customer Experience](/NzA2LVlJQS0yNjEAAAGMVfYwn8Korm66VJffl74zTV9HkSXEN57cqeLVzvSmsovuxcm5ZyBWLC286l6MzTv_qph4T4A=) [6 Ways to Balance Customer Data Security and CX]() [6 Ways to Balance Customer Data Security and CX]() Expert tips on building trust through customer data security, including transparency, education and keeping promises for better CX. [Where Apple's Vision Pro Leaves Meta]() [Where Apple's Vision Pro Leaves Meta]() Mark Zuckerberg will have to over index on openness, and hang in tightly, if he wants his big metaverse bet to pay off. [How Conversational Marketing Could Enhance Customer Experience]() [How Conversational Marketing Could Enhance Customer Experience]() How introducing or augmenting your marketing approach with conversational marketing can cause you to rethink your approach. [5 Tips to Augment Technology in Customer Experience]() [5 Tips to Augment Technology in Customer Experience]() When combined, AR and AI can create an unparalleled customer experience that is both engaging and personalized. [Apple's Vision Pro and Steve Jobs' Legacy of Customer-Centric Innovation]() [Apple's Vision Pro and Steve Jobs' Legacy of Customer-Centric Innovation]() Will the Vision Pro flop? Is the Vision Pro the quintessential "meet-cute" between brand and consumer? [ICYMI: Chatbot Comparisons, Prompt Engineering, AI Impact on the Job Market]() [ICYMI: Chatbot Comparisons, Prompt Engineering, AI Impact on the Job Market]() Did you miss something last week on CMSWire? Check out these brief summaries of our top stories from last week. [Salesforce Introduces AI Cloud: Generative AI Infusion Into CRM]() [Salesforce Introduces AI Cloud: Generative AI Infusion Into CRM]() Salesforce launches an AI-centric CRM with the AI Cloud, blending innovation and security to reshape customer interactions. Featured E-Book [The 2023 CX Leader Handbook]() Learn how to get better insights, deliver better experiences and maximize the impact of the CX organization. [Read Now]() [Twitter]() [LinkedIn]() [Facebook]() © Simpler Media Group, Inc. 600 California St., 11th floor, San Francisco, CA 94108 USA [Visit CMSWire]() | [Visit CMSWire Connect]() | [Email Preferences]() | [Unsubscribe]()