Big Changes Ahead in $12.5 Billion Qualtrics Acquisition

The SAP-Qualtrics marriage has some to a close. [CMSWire]() Editor's Note [“Big shakeup in the customer experience space to start off the week. SAP bought Qualtrics for $8 billion in 2018. The move deepened SAP's entrance into the customer experience software space. Qualtrics 3 years later announced a $14 billion IPO. And now, 2 years from that, must all good things come to an end? Whether good or bad for SAP, that's just what happened. The partnership is over after SAP sold its 423 million Qualtrics shares this week after Silver Lake and Canada Pension Plan Investment Board acquired Qualtrics this week for $12.5 billion.”]([View article]( — Dom Nicastro, CMSWire managing editor Got any thoughts on this topic? 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