Search Engine Battle Royale

The evolution of search is happening before our very eyes. [CMSWire]() Editor's Note [“The search engine game, it's like playing hide and seek with the internet. But instead of counting to 10, we're using keywords. And instead of finding people, we're trying to find our way to the top of search results. But you know what they say, if you can't find your way to the top, just make a website about cats, and voila! Problem solved. No, seriously, the search engine game is changing. The algorithms that dictate what we see or don't are evolving, and it's going to have a big impact on how we find information online. I expect several calls from technically challenged family members for an explanation.”]([View article]( — Rich Hein, CMSWire editor-in-chief. Got any thoughts on this topic? [Hit us up]() Featured Report [What Is a Composable Architecture?](=/NzA2LVlJQS0yNjEAAAGJ6rIOp3LrdlDbQrv51T0DXBDgs7Z2NTRlUQjmU-tyuVW3gvh1zLAjlZzPdNve5suMtlAMW_c=) This guide walks you through the benefits of using a composable architecture over traditional monolithic styles. [Read Now](=/NzA2LVlJQS0yNjEAAAGJ6rIOp3LrdlDbQrv51T0DXBDgs7Z2NTRlUQjmU-tyuVW3gvh1zLAjlZzPdNve5suMtlAMW_c=) Today's Reading [The Search Engine Game Is Changing for Marketers, Content Creators]() [The Search Engine Game Is Changing for Marketers, Content Creators]() The ongoing competition in the search engine industry, fueled by the integration of AI and ChatGPT technology, is poised to have an impact on marketers. [Exploring the Crossroads of User Experience and Customer Experience]() [Exploring the Crossroads of User Experience and Customer Experience]() While there are some key distinctions between UX and CX, these differences ultimately come down to focus. [Will Web3 Change Martech Forever?]() [Will Web3 Change Martech Forever?]() Web3 should be widely discussed because it’s going to impact our future significantly — and that of marketing. CX Decoded Podcast: Tom DeWitt on Team-Based CX Learning [Tom DeWitt, head of MSU's new CXM program, highlights the need for both technical and soft skills — and integrating CX into organizational strategies.]() [CX Decoded Podcast: Tom DeWitt on Team-Based CX Learning]() [CX Decoded Podcast: Tom DeWitt on Team-Based CX Learning](/NzA2LVlJQS0yNjEAAAGJ6rIOp3LrdlDbQrv51T0DXBDgs7Z2NTRlUQjmU-tyuVW3gvh1zLAjlZzPdNve5suMtlAMW_c=) [CX Decoded Podcast: Tom DeWitt on Team-Based CX Learning](=/NzA2LVlJQS0yNjEAAAGJ6rIOp3LrdlDbQrv51T0DXBDgs7Z2NTRlUQjmU-tyuVW3gvh1zLAjlZzPdNve5suMtlAMW_c=) [CX Decoded Podcast: Tom DeWitt on Team-Based CX Learning](/NzA2LVlJQS0yNjEAAAGJ6rIOp3LrdlDbQrv51T0DXBDgs7Z2NTRlUQjmU-tyuVW3gvh1zLAjlZzPdNve5suMtlAMW_c=) [Challenges or Opportunities? Maximizing Customer Data to Thrive in 2023]() [Challenges or Opportunities? Maximizing Customer Data to Thrive in 2023]() The flip side of challenging is opportunity — the opportunity for bold marketing and customer experience leaders to charge ahead of their retreating peers. [99% of Data Has Been Produced in the Last 10 Years]() [99% of Data Has Been Produced in the Last 10 Years]() Since 1970, humans have changed from being consumers of the Earth to being devourers of the Earth. [QuestionPro Acquires doopoll Assets, Ushur Lands $50M, More News]() [QuestionPro Acquires doopoll Assets, Ushur Lands $50M, More News]() Doopoll Assets acquired by QuestionPro, Ushur scores $50 million, Customer.io appoints new CMO, more CX news. [Google's Bard Generative AI Still in Experimental Phase; Launch Imminent]() [Google's Bard Generative AI Still in Experimental Phase; Launch Imminent]() Google's ChatGPT rival Bard has yet to go public. Meanwhile, the company unveils AI updates for Lens, Maps and Translate. [Why Digital Teams Need to Embrace the New Composable Era]() [Why Digital Teams Need to Embrace the New Composable Era]() Digital teams must create and activate more data — much more — to create relevance in every moment in our customer’s journey. [Journey Through Time: How Chatbots Have Evolved Over the Decades]() [Journey Through Time: How Chatbots Have Evolved Over the Decades]() The underlying tech is similar but chatbot use cases and how they are classified is expanding rapidly. [Customer Journey Analytics Basics for Better CX]() [Customer Journey Analytics Basics for Better CX]() Understanding customer journeys is essential for driving better satisfaction and profits. [3 Ways Diversity Improves the Customer Experience]() [3 Ways Diversity Improves the Customer Experience]() From a more diverse customer base to diverse leadership, learn how operationalizing DEI can positively impact the customer experience. [Don’t Go Too Mad for Madtech! How to Use Martech and Adtech Strategically]() [Don’t Go Too Mad for Madtech! How to Use Martech and Adtech Strategically]() Here’s what companies can do to avoid going mad over their Martech stack. Featured E-Book [How to Leverage Customer Data for a Strategic Competitive Advantage]() This e-book explains how to craft targeted messages using customer data. [Read Now]() [Twitter]() [LinkedIn]() [Facebook]() © Simpler Media Group, Inc. 600 California St., 11th floor, San Francisco, CA 94108 USA [Visit CMSWire]() | [Visit CMSWire Connect]() | [Email Preferences]() | [Unsubscribe]()