Dump Third-Party Data Now

We can't get much further in marketing with third-party data. [CMSWire]() Editor's Note ["’A lot of third-party data is wasted because it’s simply not useful to marketers.’ Not exactly what a marketer wants to see — inefficiencies in data collection. But there's a better way, as CMSWire Contributor Jonathan Franchell points out this week."]( article]( — Dom Nicastro, CMSWire managing editor. Connect with Dom on all things CX. [Hit me up]() Top Articles of the Week [Marketers Should Prepare to Abandon Third-Party Data Now]() [Marketers Should Prepare to Abandon Third-Party Data Now]() Shifting to a first-party data collection strategy won't come easy, but it's the right move for marketers to make now. [CMSWire Contributor Q&A With Lindy Roux: Best Bets on Content Taxonomies]() [CMSWire Contributor Q&A With Lindy Roux: Best Bets on Content Taxonomies]() CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor Lindy Roux on the importance of taxonomies for digital experiences. [The Intersection of Public Relations and Customer Experience]() [The Intersection of Public Relations and Customer Experience]() Can PR and CX work together? We say yes. A symbiotic relationship between these two functions can only enhance the brand. [Breaking Down Another Google Delay: Universal Analytics 360 Sunset Date Now 2024]() [Breaking Down Another Google Delay: Universal Analytics 360 Sunset Date Now 2024]() For CMOs and those marketers who use Universal Analytics 360, the delay offers nine additional months to manage the changeover to GA4. [How Long Can Mark Zuckerberg Keep Up His Metaverse Bet?]() [How Long Can Mark Zuckerberg Keep Up His Metaverse Bet?]() Meta spent $25 billion on R&D this year but made $84 billion. The stock charts may seem dire, but they don’t tell the full story. [How to Improve the Call Center Customer Experience]() [How to Improve the Call Center Customer Experience]() Understanding your customers, listening to feedback and empowering employees with the right technology will go a long way to satisfying customer needs. [Marketing Considerations on Product Discoverability]() [Marketing Considerations on Product Discoverability]() Discovering a product is only the first step. Marketers need to help prospects and customers find new ways to obtain value. [Win-Win: Address Employee Experience for Better Customer Experience]() [Win-Win: Address Employee Experience for Better Customer Experience]() There’s an important correlation between happy employees and happy customers, but successfully engaging the former to influence the latter is not easy. [How Has Pandemic Thinking Affected VoC?]() [How Has Pandemic Thinking Affected VoC?]() A look at how the pandemic changed both consumer and business behaviors and how brands are updating their goals. [Why Personalized Experiences Need a DAM at the Core]() [Why Personalized Experiences Need a DAM at the Core]() DAM is a big part of the martech conversation right now. And with good reason. [Top Takeaways From CMSWire's DX Summit 2022 Autumn Edition]() [Top Takeaways From CMSWire's DX Summit 2022 Autumn Edition]() Catching up on the highlights from CMSWire's 2022 Digital Experience Summit with the focus of "Future CX — Blending Physical and Digital Experiences." [View all recent articles]() Featured Research [6 Personalization Trends You Need to Know]( [What Is a CDP and How to Choose a CDP]( [6 Personalization Trends You Need to Know]( [The Total Economic Impact (TEI) of Verint Digital-First Engagement}]( [The Total Economic Impact (TEI) of Verint Digital-First Engagement]( [Customer Data Platforms Market Guide]( [What Is a CDP and How to Choose a CDP]( [Customer Data Platforms Market Guide]( Featured Sponsored Article [Where IT Teams and Business Users Differ on Enterprise Search]( When it comes to enterprise search, IT and business teams perceive very different use cases. [Read Now]( [Where IT Teams and Business Users Differ on Enterprise Search]( When it comes to enterprise search, IT and business teams perceive very different use cases. Upcoming Events NOV 7 [Gartner Data & Analytics Summit Sydney 2022]( Offline Event NOV 9 [How to Energize and Strengthen Customer Interactions 2022]( Online Event NOV 7 [Gartner Data & Analytics Summit Sydney 2022]( Offline Event NOV 9 [Refresh Las Vegas 2022]( Offline Event NOV 9 [Refresh Las Vegas 2022]( Offline Event NOV 9 [Make Customer Experience Easy]( Online Event NOV 9 [How to Energize and Strengthen Customer Interactions 2022]( Online Event NOV 9 [Make Customer Experience Easy]( Online Event Featured Event Join top CX, marketing and technology industry leaders at the most impactful conference experience of 2023. [Buy Your Pass or Reserve Your Early Bird Pricing Today]() [Featured Contributor]( Featured Contributor [Lindy Roux]( Lindy Roux has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. [More]( RECENT ARTICLES [Selecting a Digital Experience Platform? Nail Your Content Strategy First]( [Harry Potter and the Secrets of Effective Taxonomy for Digital Experience]( [How Mature Is Your Content Organization?]( Learn more about [becoming a CMSWire contributor]() Featured Contributor Lindy Roux Lindy Roux has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. [More]( RECENT ARTICLES - [Selecting a Digital Experience Platform? Nail Your Content Strategy First]( - [Harry Potter and the Secrets of Effective Taxonomy for Digital Experience]( - [How Mature Is Your Content Organization?]( Interested in contributing? Read our [submissions guidelines](#) What We’re Reading [It’s Time to Think About Experience Operations]( [Why Customer Experience Is at the Center of Metaverse Retail]( [The Psychology of Trust and Voice Calling: Why Retailers Are Taking Notice]( [Digital Call Centers Can Transform Your Customer Experience]( Featured E-Book [Three Steps to Optimize Agent Workflows and Deliver Better Customer Experiences]( This e-book will go over three steps to help your agents work more efficiently integrating legacy systems. [Read Now]( [Three Steps to Optimize Agent Workflows and Deliver Better Customer Experiences]( This e-book will go over three steps to help your agents work more efficiently integrating legacy systems. Quote of the Week ["We need to stop talking about the technical terms and just make great experiences. Because consumers don’t care to know how the meal is cooked. They just want something that tastes good and is healthy."]( Scott Keeney, chief metaverse officer at TSX Entertainment [Twitter]() [LinkedIn]() [Facebook]() © Simpler Media Group, Inc. 600 California St., 11th floor, San Francisco, CA 94108 USA [Visit CMSWire]() | [Visit DXS]() | [Email Preferences]() | [Unsubscribe]()