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Listen to your customers. [CMSWire]() Editor's Note ["It's cool to say you've got a Voice of the Customer program. It even has an acronym: VoC. But are you truly listening to your customers? CX leaders know that's a journey that doesn't come without customer alignment."]( article]( — Dom Nicastro, CMSWire managing editor. Connect with Dom on all things CX. [Hit me up]() Top Articles of the Week [Align Your Voice of the Customer Initiative With Your Customers]() [Align Your Voice of the Customer Initiative With Your Customers]() An effective VoC initiative requires that brands obtain genuine, organic omnichannel customer feedback, a process that requires multiple methods and avenues. [Where Does Location Tech Fit in CX Roadmap?]() [Where Does Location Tech Fit in CX Roadmap?]() Can location tech carve a path to great digital customer experiences? [The Innovation Flywheel: Support Collaboration in Customer Communities]() [The Innovation Flywheel: Support Collaboration in Customer Communities]() To keep the innovation flywheel spinning, you need to be continuously taking the pulse of your community: collecting feedback isn’t a one-and-done exercise. [Sitecore: The Future of XM and Content Hub]() [Sitecore: The Future of XM and Content Hub]() What's inside the product trajectory for Sitecore? This week's Symposium is providing some roadmap clarity. [The Unicorn Within: Steps to Create a Venture Factory]() [The Unicorn Within: Steps to Create a Venture Factory]() When do companies need to create a venture factory? [Top 5 Customer Experience Courses and Certifications]() [Top 5 Customer Experience Courses and Certifications]() Reasonably priced and even free online CX courses and certifications could be a quick route to happier, more adept employees. [4 Major Announcements at Sitecore Symposium 2022]() [4 Major Announcements at Sitecore Symposium 2022]() What's going on at Sitecore Symposium this week in Chicago? Here are some of the initial product and partnership announcements. [Hey Marketers, Stop Dreading the Monday Retail Trading Meeting]() [Hey Marketers, Stop Dreading the Monday Retail Trading Meeting]() The key reason these meetings are so tough for marketing teams is technical — but there's a way to make things better. [How Will Digital Twins of Customers Impact CX?]() [How Will Digital Twins of Customers Impact CX?]() Digital Twins of Customers will go a step further than customer journey maps and provide actionable insights through the use of simulation. [Measuring the Total Cost of a Smartphone]() [Measuring the Total Cost of a Smartphone]() Only citizen action will get brands to change their life-destroying practices and produce fewer phones. [How TikTok Is Changing the Digital Marketing Game]() [How TikTok Is Changing the Digital Marketing Game]() Tick...Tick...Tick. Is time running out on your opportunity to effectively use TikTok? Not if you make wise investments. [View all recent articles]() Featured Research [Cloud-Based Contact Center Solutions]( [What Is Serverless?]( [Cloud-Based Contact Center Solutions]( [Verint Experience Index: Banking}]( [Verint Experience Index: Banking]( [5 Potential Pitfalls of Low Code]( [What Is Serverless?]( [5 Potential Pitfalls of Low Code]( Featured Sponsored Article [How Metadata Allows Organizations to Quickly Pivot Their Digital Campaigns]( When the unforeseen occurs, digital ad metadata tagging allows companies to pivot quickly and efficiently. [Read Now]( [How Metadata Allows Organizations to Quickly Pivot Their Digital Campaigns]( When the unforeseen occurs, digital ad metadata tagging allows companies to pivot quickly and efficiently. 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[More]( RECENT ARTICLES [How TikTok Is Changing the Digital Marketing Game]( [Why Marketers Should Explore These 4 Emerging Technology Trends]( Learn more about [becoming a CMSWire contributor]() Featured Contributor Claudia Ratterman Claudia Ratterman is a Director Analyst for Gartner for Marketers, based in Los Angeles. [More]( RECENT ARTICLES - [How TikTok Is Changing the Digital Marketing Game]( - [Why Marketers Should Explore These 4 Emerging Technology Trends]( - Interested in contributing? Read our [submissions guidelines](#) What We’re Reading [Why Are So Many Customer Experience Programs Being Shelved?]( [How to Make a Boring Industry Sexy and Appealing]( [PWC Leader: Why Retailers Must Balance Digital-Driven Experiences With Human-Led Interaction]( [Customer Experience Training Isn’t a Luxury, It’s a Necessity]( Featured Guide [Digital Advertising in the Cookieless World]( This guide takes an in-depth look at the future of digital advertising, the necessity of first-party data, and the pivotal role of a CDP. [Read Now]( [Digital Advertising in the Cookieless World]( This guide takes an in-depth look at the future of digital advertising, the necessity of first-party data, and the pivotal role of a CDP. 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