CX & the Path of Least Resistance

The Latest Customer Experience, Marketing and Intelligent Information Management News, Information and Best Practices. [CMSWire]() [CMSWire Breakfast Bytes]() [Breakfast Bytes]() "No one would have crossed the ocean if he could have gotten off the ship in the storm." — Charles Kettering Digital Experience Summit Virtual Conference How Great Organizations Empower Customer Experience Teams August 17-18 [→ Get Your Free Ticket Today]() Featured Resource [Level-Up Your Experimentation Program With These Expert Tips](/NzA2LVlJQS0yNjEAAAGFt8WS_OwFaay8v2qLIuEQmMlv1AyredXRTM9rbAAZaaDRBHWt0otFIIoHtlu9t2wDljgk2JE=) Let's face it: no matter how long you've been running website experiments, there's always room for improvement. That's why experts from Intellimize and Speero have teamed up to give you actionable advice to build a more mature experimentation program and drive major results. Download our eBook to learn more. [Get Your Copy](/NzA2LVlJQS0yNjEAAAGFt8WS_OwFaay8v2qLIuEQmMlv1AyredXRTM9rbAAZaaDRBHWt0otFIIoHtlu9t2wDljgk2JE=) Today's Reading [The Tao of Customer Experience]() [The Tao of Customer Experience]() While it’s easy to point to technology, there’s something else we can look at: the harmony between customers and the organizations with which they work. [Do Your Customers Trust Your AI?]() [Do Your Customers Trust Your AI?]() AI offers up a mixed bag of risks and advantages. Here’s what your customers expect when you use it. [How to Be a Digital Transformation Champion]() [How to Be a Digital Transformation Champion]() The post-pandemic explosion of digital data poses significant challenges to brands that want to remain competitive in this digital economy. CX Decoded Podcast: Marketing and CX in a VUCA World [CX Decoded caught up with Kathleen Schaub to discuss marketing and customer experience in a volatile world with lots of change.]() [CX Decoded Podcast: Marketing and CX in a VUCA World]() [CX Decoded Podcast: Marketing and CX in a VUCA World](/NzA2LVlJQS0yNjEAAAGFt8WS_OwFaay8v2qLIuEQmMlv1AyredXRTM9rbAAZaaDRBHWt0otFIIoHtlu9t2wDljgk2JE=) [CX Decoded Podcast: Marketing and CX in a VUCA World](=/NzA2LVlJQS0yNjEAAAGFt8WS_OwFaay8v2qLIuEQmMlv1AyredXRTM9rbAAZaaDRBHWt0otFIIoHtlu9t2wDljgk2JE=) [CX Decoded Podcast: Marketing and CX in a VUCA World](/NzA2LVlJQS0yNjEAAAGFt8WS_OwFaay8v2qLIuEQmMlv1AyredXRTM9rbAAZaaDRBHWt0otFIIoHtlu9t2wDljgk2JE=) [Ending the Marketing Centralization vs. Decentralization Tug-of-War]() [Ending the Marketing Centralization vs. Decentralization Tug-of-War]() Marketing is complex. But organizations don't have to choose between decentralized and centralized marketing. There's a better way. [The Switch to Google Analytics 4 Is Fast Approaching: Here’s What to Do]() [The Switch to Google Analytics 4 Is Fast Approaching: Here’s What to Do]() Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes. [Moving to Connected Marketing a Must in the Digital-First World]() [Moving to Connected Marketing a Must in the Digital-First World]() Connected marketing allows customer-centric companies to meet their audiences wherever they are. [Elon Musk Is in Better Shape Than You Think in the Twitter Saga]() [Elon Musk Is in Better Shape Than You Think in the Twitter Saga]() Elon Musk agreed to buy the social media service and now he wants to back out. Will the courts make him pay up? [How Should Organizations Consider Risk After the COVID-19 Crisis?]() [How Should Organizations Consider Risk After the COVID-19 Crisis?]() CIOs are at the forefront of the winds of organizational change due to the COVID-19 crisis. What is their response? [What Purpose Does Your Intranet Serve?]() [What Purpose Does Your Intranet Serve?]() How the intranet team and management perceives an intranet dictates how it is developed and the magnitude of its impact on an organization. Featured Conference Save Your Spot! Join us Aug 17-18th for the Digital Experience Summit Summer Session. Our focus this time is: How Great Organizations Empower Customer Experience Teams. [Save Your Spot]() Featured Case Study [Golfbreaks Shoots a Hole in One With Contentstack](=/NzA2LVlJQS0yNjEAAAGFt8WS_OwFaay8v2qLIuEQmMlv1AyredXRTM9rbAAZaaDRBHWt0otFIIoHtlu9t2wDljgk2JE=) Download this case study to learn how Golfbreaks made it easier to onboard developers and scale teams. [Read Now](=/NzA2LVlJQS0yNjEAAAGFt8WS_OwFaay8v2qLIuEQmMlv1AyredXRTM9rbAAZaaDRBHWt0otFIIoHtlu9t2wDljgk2JE=) [Twitter]() [LinkedIn]() [Facebook]() © Simpler Media Group, Inc. 600 California St., 11th floor, San Francisco, CA 94108 USA [Visit CMSWire]() | [Visit DXS]() | [Email Preferences]() | [Unsubscribe]()