Future of B2B Tech Marketing

The Latest Customer Experience, Marketing and Intelligent Information Management News, Information and Best Practices. [CMSWire]() [CMSWire Breakfast Bytes]() [Breakfast Bytes]() “The only person you are destined to become is the person you decide to be.” — Ralph Waldo Emerson Lunch on us at the Digital Experience Summit virtual conference, Aug 17-18 [→ REGISTER FOR FREE TODAY]() Featured eBook [14 Innovative Personalization Ideas for the Digital-First Customer]() Four leading CX experts have helped us put together a list of 14 personalization ideas covering the fundamentals and innovative ways you can surprise and delight. [Read Now]() [The Future of B2B Tech Marketing in a Hybrid World]() [The Future of B2B Tech Marketing in a Hybrid World]() Omni-channel and frequent marketing is critical to reaching all software consumers, wherever they are. [Why IoT Can Be a Game-Changer for Digital Customer Experience]() [Why IoT Can Be a Game-Changer for Digital Customer Experience]() The economy may be slowing significantly, but the global IoT picture is heating up. [How to Balance User Authentication and Customer Experience]() [How to Balance User Authentication and Customer Experience]() Account takeovers can cost both companies and customers money. How can companies verify user identities without causing CX pain points? CX Decoded Podcast: Brian Clifton on Big Changes to Google Analytics [CX Decoded caught up with Brian Clifton to discuss major changes for Google Analytics and how marketers should prepare.](=/NzA2LVlJQS0yNjEAAAGFQVMaXI4Hg_CqPwWjBqHGVnT6t94K4WeMCRzevt0D03HlEKhosX6cbj76J6NFQ9clQePn4O0=) [CX Decoded Podcast: Brian Clifton on Big Changes to Google Analytics](=/NzA2LVlJQS0yNjEAAAGFQVMaXI4Hg_CqPwWjBqHGVnT6t94K4WeMCRzevt0D03HlEKhosX6cbj76J6NFQ9clQePn4O0=) [CX Decoded Podcast: Brian Clifton on Big Changes to Google Analytics](/NzA2LVlJQS0yNjEAAAGFQVMaXI4Hg_CqPwWjBqHGVnT6t94K4WeMCRzevt0D03HlEKhosX6cbj76J6NFQ9clQePn4O0=) [CX Decoded Podcast: Brian Clifton on Big Changes to Google Analytics](=/NzA2LVlJQS0yNjEAAAGFQVMaXI4Hg_CqPwWjBqHGVnT6t94K4WeMCRzevt0D03HlEKhosX6cbj76J6NFQ9clQePn4O0=) [CX Decoded Podcast: Brian Clifton on Big Changes to Google Analytics](/NzA2LVlJQS0yNjEAAAGFQVMaXI4Hg_CqPwWjBqHGVnT6t94K4WeMCRzevt0D03HlEKhosX6cbj76J6NFQ9clQePn4O0=) [B2B Marketing: Acknowledging Risk Helps Manage Change]() [B2B Marketing: Acknowledging Risk Helps Manage Change]() Many CMOs are realizing that the traditional organization of marketing is actually hindering the activation of omnichannel programs. [How to Create Outstanding Real-Time Reporting in Your Dashboards]() [How to Create Outstanding Real-Time Reporting in Your Dashboards]() Using open-source frameworks, analysts can create customized dashboards that strengthen business reporting for real-time data. [The Role of Journey Orchestration Engines in 2022]() [The Role of Journey Orchestration Engines in 2022]() Today’s brands can use journey orchestration engines (JOE) to deliver hyper-personalized experiences that go above and beyond expectations. [4 Companies Taking a Stand on Social Issues That Matter]() [4 Companies Taking a Stand on Social Issues That Matter]() Many brands today get involved in social causes. But is that something consumers want? [Adobe Sees Growth in Digital Experience Segment, Pathlight Adds Quality Assurance, More CX News]() [Adobe Sees Growth in Digital Experience Segment, Pathlight Adds Quality Assurance, More CX News]() Adobe achieves record revenue, Ingka Group debuts Ikea Kreativ for customer design planning, ActionIQ introduces CX Hub and more news. [Modeling Business With AI]() [Modeling Business With AI]() Modeling work with AI isn't about trying to replace all the humans. It is about understanding how work is done so that you can optimize it. [Slack Huddles Up, Zoom's New Collaboration Environment, the Metaverse Gets a Standard & More News]() [Slack Huddles Up, Zoom's New Collaboration Environment, the Metaverse Gets a Standard & More News]() Slack adds video chat and a new product for the public sector. Zoom announces Zoom One, the metaverse gets a standards forum and more digital workplace news. Featured Conference Save Your Spot! Join us Aug 17-18th for the Digital Experience Summit Spring Session. Our focus this time is: How great organizations empower customer experience teams. [Save Your Spot]() Featured Report [30 Ways to Win With Personalization]() This report organizes 30 use cases and strategies by three phases of the customer journey — acquisition, real-time activation and retention. [Read Now]() [Twitter]() [LinkedIn]() [Facebook]() © Simpler Media Group, Inc. 600 California St., 11th floor, San Francisco, CA 94108 USA [Visit CMSWire]() | [Visit DXS]() | [Email Preferences]() | [Unsubscribe]()