CMOs: Get Your Security On

The Latest Customer Experience, Marketing and Intelligent Information Management News, Information and Best Practices. [CMSWire]() [CMSWire Week in Review]() “Nature is pleased with simplicity and nature is no dummy.” – Isaac Newton May 26, 2022 May 26, 2022 Top Articles of the Week [CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift]() [CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift]() Most of today’s consumers don’t trust companies with their data. Brands must make dramatic changes to regain that trust and adapt to a changing data landscape. [Data Privacy’s Journey From Cost Center to Growth Driver]() [Data Privacy’s Journey From Cost Center to Growth Driver]() From privacy paradox to privacy experience, the consumer data journey must go from compliance to profitability. [Here's What Consumers Hate About Chatbots]() [Here's What Consumers Hate About Chatbots]() Better make the transfer from human to chatbot smooth. You'll lose customers if you don't. [Building Blocks for Voice of the Customer 3.0]() [Building Blocks for Voice of the Customer 3.0]() Brands can no longer rely on surveys alone to understand customers. As the digital landscape changes, companies must adapt to preserve voice of the customer. [Can You Have Your Privacy-Personalization Cake and Eat It, Too?]() [Can You Have Your Privacy-Personalization Cake and Eat It, Too?]() How can brands have their cake (protecting consumer privacy) and eat it too (provide hyper-personalized experiences)? [5 Lessons Learned From 4 Years of GDPR]() [5 Lessons Learned From 4 Years of GDPR]() GDPR in the EU went into effect in 2018. Here's what we've learned from $1.72 billion in fines. [View all recent articles]() Featured Research [Optimizing Your Media Investment]( [Why Leading CX Brands Choose AR-Powered Video]( [Optimizing Your Media Investment]( [Consumer Attitudes, Expectations, and Preferences for Customer Service}]( [Consumer Attitudes, Expectations, and Preferences for Customer Service]( [Reimagining Patient Experience]( [Why Leading CX Brands Choose AR-Powered Video]( [Reimagining Patient Experience]( Featured Article [How AI Delivers Better CX in Contact Center Interactions]( These days, customers are quicker than ever to drop companies after even a single negative customer experience. So, how else can contact centers support and empower their agents? In a recent webinar, Paul Stockford, chief analyst at Saddletree Research, joined Michele Carlson, senior product marketing manager at NICE, for a discussion about how AI can improve every customer interaction. [Read Now]( [How AI Delivers Better CX in Contact Center Interactions]( These days, customers are quicker than ever to drop companies after even a single negative customer experience. So, how else can contact centers support and empower their agents? In a recent webinar, Paul Stockford, chief analyst at Saddletree Research, joined Michele Carlson, senior product marketing manager at NICE, for a discussion about how AI can improve every customer interaction. 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White is the author of Email Marketing Rules and Head of Research for Oracle Marketing Consulting, a global full-service digital marketing agency inside of Oracle. [More]( RECENT ARTICLES [5 Truths About Inactive Email Subscribers]( [5 Ways to Generate More Loyalty and Email Signups]( [6 Ways to Review and Improve Your Automated Marketing Emails]( Learn more about [becoming a CMSWire contributor]() Featured Contributor Chad S. White Chad S. White is the author of Email Marketing Rules and Head of Research for Oracle Marketing Consulting, a global full-service digital marketing agency inside of Oracle. [More]( RECENT ARTICLES - [5 Truths About Inactive Email Subscribers]( - [5 Ways to Generate More Loyalty and Email Signups]( - [6 Ways to Review and Improve Your Automated Marketing Emails]( Interested in contributing? Read our [submissions guidelines](#) What We’re Reading [16 Announcements From Google Marketing Live 2022]( [13 Content Marketing ‘Don’ts’ to Avoid at All Costs]( [5 Strategies That Drive Engagement by Enhancing Customer Experience]( [Remote Work Takes Poaching to Another Level in Smaller US Cities]( Featured Report [State of the CDP Report 2022]( Get this new research report to discover the top 4 areas where executives believe technology can have the biggest impact in 2022. [Read Now]( [State of the CDP Report 2022]( Get this new research report to discover the top 4 areas where executives believe technology can have the biggest impact in 2022. Quote of the Week [“I see China’s AI regulations and the fact that they’re moving first as essentially running some large-scale experiments that the rest of the world can watch and potentially learn something from.”]( Matt Sheehan, a fellow at the Asia program at the Carnegie Endowment for International Peace. 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