Marketing Automation or Customer Journey Orchestration: Which Is Right for You?

The Latest Customer Experience, Marketing and Intelligent Information Management News, Information and Best Practices. [CMSWire]() [CMSWire Breakfast Bytes]() [CMSWire Breakfast Bytes]() “In the search for knowledge in science and engineering, the worst intellectual crime one can commit is … to prejudge how something will turn out. However, this is precisely what we are doing when we fail … to encourage women and minorities to enter the fields of science and engineering” — Shirley McBay Watch the DX Summit Fall Finale On-Demand [→ View the Sessions Now]() Featured eBook [Three Ways to Connect With Customers While Protecting Their Privacy]() This ebook helps marketers stay a step ahead of the shifting regulatory landscape and increasing demands of customers by helping organizations to get the most possible value out of the data they already have while managing risk. [Read Now]() [Do You Need Customer Journey Orchestration?]() [Do You Need Customer Journey Orchestration?]() Will marketing automation or customer journey orchestration meet your needs? There's no hard and fast answer, but this criteria will help you decide. [Countering the Great Resignation: 4 Tips to Creating a Connected Hybrid Workforce]() [Countering the Great Resignation: 4 Tips to Creating a Connected Hybrid Workforce]() One item should be at the top of every company's to-do list in 2022: employee care. [Why Document Management Systems Are Still Key Enterprise Technologies]() [Why Document Management Systems Are Still Key Enterprise Technologies]() Despite the emergence of communications and collaboration technologies, document management systems are still key enterprise platforms. Here's why. Award-Winning CX with Amy Shioji of Strategic Education [In this episode of CX Decoded, Amy Shioji, SVP of Strategic Education joins the CX Decoded crew to talk about how her approach to CX is helping today's students meet their goals.](/NzA2LVlJQS0yNjEAAAGBZI5TqwzDv05x50AkYfrXmG8IxasuZ9uVrPSR3gm9y-BMbEeZTZAs_aNkBqadDgqb1EOA_Aw=) [Award-Winning CX with Amy Shioji of Strategic Education](/NzA2LVlJQS0yNjEAAAGBZI5TqwzDv05x50AkYfrXmG8IxasuZ9uVrPSR3gm9y-BMbEeZTZAs_aNkBqadDgqb1EOA_Aw=) [Award-Winning CX with Amy Shioji of Strategic Education](/NzA2LVlJQS0yNjEAAAGBZI5TqwzDv05x50AkYfrXmG8IxasuZ9uVrPSR3gm9y-BMbEeZTZAs_aNkBqadDgqb1EOA_Aw=) [Award-Winning CX with Amy Shioji of Strategic Education](=/NzA2LVlJQS0yNjEAAAGBZI5TqwzDv05x50AkYfrXmG8IxasuZ9uVrPSR3gm9y-BMbEeZTZAs_aNkBqadDgqb1EOA_Aw=) [Award-Winning CX with Amy Shioji of Strategic Education](/NzA2LVlJQS0yNjEAAAGBZI5TqwzDv05x50AkYfrXmG8IxasuZ9uVrPSR3gm9y-BMbEeZTZAs_aNkBqadDgqb1EOA_Aw=) [Beware the Customer Experience Metrics Manipulators]() [Beware the Customer Experience Metrics Manipulators]() As business leaders, we tend to rely on quantifiable metrics because — as the old adage goes — “numbers don’t lie.” Except, of course, when they do. [The Most Powerful Model for Any Business: Subscription]() [The Most Powerful Model for Any Business: Subscription]() The moment you want a customer to come back, and they do, they have, in a sense, renewed their relationship with you. Featured Conference Now Available On-Demand! The Digital Experience Summit Session. Our focus this time is Optimize: Culture, Insights, Experimentation & ROI. [Get Access Now]() Featured White Paper [Powering Privacy Compliance With a Customer Data Platform](=/NzA2LVlJQS0yNjEAAAGBZI5TqwzDv05x50AkYfrXmG8IxasuZ9uVrPSR3gm9y-BMbEeZTZAs_aNkBqadDgqb1EOA_Aw=) David Raab, founder and director of the CDP Institute, explains how CDPs can help manage both data privacy and unify customer data across different martech and other data sources. [Read Now](=/NzA2LVlJQS0yNjEAAAGBZI5TqwzDv05x50AkYfrXmG8IxasuZ9uVrPSR3gm9y-BMbEeZTZAs_aNkBqadDgqb1EOA_Aw=) [Twitter]() [LinkedIn]() [Facebook]() [© Simpler Media Group, Inc.]() 600 California St., 11th Floor, San Francisco, CA 94108 USA [Email Preferences]() | [Unsubscribe]()