Skimpflation: What It Is and How To Avoid It

[CMSWire]() [CMSWire Week in Review]() “When I’m old and dying, I plan to look back on my life and say ‘wow, that was an adventure,’ not ‘wow, I sure felt safe.’” — Tom Preston-Werner, co-founder of Github Nov 20, 2021 Nov 20, 2021 Top Articles of the Week [5 Ways to Avoid Giving Your Customers a Skimpflation Experience]() [5 Ways to Avoid Giving Your Customers a Skimpflation Experience]() Supply chain woes and staffing shortages may be unavoidable but that doesn't mean you can't deliver great customer experience. [CX Decoded Podcast: Getting Real With Marketing Leader Tom Wentworth]() [CX Decoded Podcast: Getting Real With Marketing Leader Tom Wentworth]() CX Decoded caught up with Tom Wentworth for the opener of Season 2 to discuss all things marketing leadership and technology. [3 Metrics Will Drive Marketing Outcomes in 2022]() [3 Metrics Will Drive Marketing Outcomes in 2022]() After a period of dramatic change, brands are asking what’s working and what isn't, what matters most to customers, and what is important to employees. [Should We Still Care About Bounce Rates?]() [Should We Still Care About Bounce Rates?]() Google eliminated bounce rates from Google Analytics reporting. Should we still be following this metric? [Make Mobile Marketing Count in Your 2022 Customer Experience Strategy]() [Make Mobile Marketing Count in Your 2022 Customer Experience Strategy]() Mobile marketing is on the move. Here’s how to lock it into your customer experience strategy. [6 Ways AI-Based Personalization Is Improving the Customer Experience]() [6 Ways AI-Based Personalization Is Improving the Customer Experience]() AI, ML and NLP are changing the ways brands interact with customers. This article will look at the ways they are shaping marketing personalization. [View all recent articles]() Featured Research [Think Automation First to Deliver Exceptional Customer Experiences]( [5 Black Friday E-Commerce Personalization Tips]( [Think Automation First to Deliver Exceptional Customer Experiences]( [Omnichannel Customer Journeys}]( [Omnichannel Customer Journeys]( [Headless Agile CMS: Taking a New and Improved Approach to Content Delivery]( [5 Black Friday E-Commerce Personalization Tips]( [Headless Agile CMS: Taking a New and Improved Approach to Content Delivery]( Featured Article [Reclaiming the Promise of Personalization]( Personalization holds substantial promise for organizations, though. It offers an answer to the question being asked with increased frequency by businesses in this new digital era: how do we improve our customer experience? [Read Now]( [Reclaiming the Promise of Personalization]( Personalization holds substantial promise for organizations, though. 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He is actively involved in Product & Technology Strategy, Strategic Partner Ecosystem, Startup incubation, Open Innovation/Open Source, Enterprise Technology Office and supports the company’s organic/inorganic initiatives. [More]( RECENT ARTICLES [The Emerging Public-Private Partnership in AI]( [Towards a Sustainable Transition to the Green Cloud]( [Go Big or Go Home: What Sports Can Teach Business About Technology]( Learn more about [becoming a CMSWire contributor]() Featured Contributor Kalyan Kumar Kalyan Kumar (KK) plays the role of Global CTO & Head - Ecosystems for HCL Technologies. He is actively involved in Product & Technology Strategy, Strategic Partner Ecosystem, Startup incubation, Open Innovation/Open Source, Enterprise Technology Office and supports the company’s organic/inorganic initiatives. 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[Read Now]( [2021 Customer Data Platforms Market Guide]( This market guide contains vendor capabilities in a CDP that you should look for and a directory with insights from more than 70 CDP vendors, organized by region. Quote of the Week ["Offices are still too empty and too many workers are at home — that has an impact on our economy and ripples across the entire city. I’m putting a stake in the ground: It’s time to get back to the office."]( Kathy Hochul, governor of New York [Twitter]() [LinkedIn]() [Facebook]() © Simpler Media Group, Inc. 600 California St., 11th Floor, San Francisco, CA 94108 USA [Email Preferences]() | [Unsubscribe]()