The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Feb 13, 2024 ClickZ Digest EDITOR’S PICKS ANALYSIS [Cracking the Code of Buyer Psychology Through Categorization]() Harnessing customer data can transform marketing strategies, enabling businesses to understand their customers, explore new markets, and optimize digital marketing for increased sales and growth. CUSTOMER INSIGHTS FEATURE [Unlocking Consumer Engagement With GenAI-Powered Marketing]() One of the key promises of GenAI is its ability to deliver personalized experiences that resonate with consumers’ unique preferences and journeys. With GenAI, marketers can create highly tailored campaigns and interactions, offering customers a sense of authenticity and relevance. MARTECH NEWS [Google re-brands chatbot to Gemini and launches new subscription]() Gemini is rolling out on Android and iOS phones in the US in English starting immediately, and will be fully available in the coming weeks. MARTECH WHAT WE ARE READING BRAND EQUITY [Nokia 5G: Nokia, Vivo sign multi-year 5G patent deal, Marketing & Advertising News, ET BrandEquity]() Nokia and Vivo have settled their patent disputes with a multi-year 5G cross-license agreement, marking Nokia's sixth major smartphone patent license deal in a year. Meanwhile, HMD Global plans to retire the 'Nokia' brand. DIGIDAY [WTF are Related Website Sets in Google’s Privacy Sandbox?]() As evidenced in the IAB Tech Lab detailing its members’ grievances, the APIs and accompanying proposals listed in Google’s Privacy Sandbox represent the most deep-rooted disruption in ad tech in recent years. CAMPAIGN [What happened at Super Bowl LVIII? Seven standout marketing moments]() From bossy owls and ‘Mayo Cats’ to Taylor Swift and Beyoncé internet frenzies, PMW gives you a quick recap from the biggest day in the advertising calendar. TOP VOICES LINKEDIN [Insight from Margaret Molloy]() I often invite CMOs and other brand leaders to share an object that represents simplicity to them. The objects and the stories behind them provide a fascinating window into the leader’s creativity, mindset, and much more. WHAT WE ARE LISTENING TO MARKETING SCHOOL [The Best Type of Fame to Get the Most Money]() We discuss the advantages of being niche famous versus being well-known in a massive Total Addressable Market (TAM). We explore examples such as Kylie Jenner and Sam Altman, highlighting the importance of monetization and privacy. [LISTEN HERE]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [Sage-Newsletter-Banner.png]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()