The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Feb 12, 2024 ClickZ Digest FROM OUR OWN CONTENT LIBRARY NEWS [Google re-brands chatbot to Gemini and launches new subscription]() Gemini is rolling out on Android and iOS phones in the US in English starting immediately, and will be fully available in the coming weeks. SUBSCRIPTION ANALYSIS [You haven't switched to GA4? Better get a move on]() In the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, businesses need to adapt their analytics strategies to gain valuable insights and make data-driven decisions. ANALYTICS ANALYSIS [Why SMS marketing should form a core part of your strategy]() Vibe's Mobile Insights Reports reveal the growing dominance of mobile devices, the importance of mobile apps, and the shift towards mobile-first strategies in businesses. MOBILE WHAT WE ARE READING INSIDER INTELLIGENCE [YouTube Premium hits 100 million subscribers, showing appetite for ad-free video]() YouTube Premium hits 100 million subscribers, indicating a growing demand for ad-free content. The platform's focus on ad-free subscriptions differentiates it from competitors like Netflix and Disney+. INSIDER INTELLIGENCE [Amazon's New AI Shopping Assistant, Targeted Ads at the Gym, and Miniaturizing TV]() Explore the latest podcast episode discussing Amazon's new AI shopping assistant, targeted gym ads, digital mannequins, and mini soap operas, along with insights on digital advertising trends. MARKETING BREW [Hellmann's Fourth Super Bowl Ad Continues Tradition of Food Waste Messaging with a Furry Twist]() Hellmann's fourth Super Bowl ad features comedians, a cat, and humor to engage viewers, while continuing its tradition of promoting food waste prevention. TOP VOICES LINKED [Insight from Drew Neisser]() Talks about CMOs, B2B marketing, brand strategy and business books. See is latest article on what is the goal for B2B marketers and how they can connect brand spend to revenue generation. WHAT WE ARE LISTENING TO MARKETING AGAINST THE GRAIN [How Do You Build An Organic Marketing Engine For Your Business?]() Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scale their marketing framework. Learn more on why diversification is crucial, what is a burst test, and the importance of challenging conventions. [LISTEN HERE]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [Sage-Newsletter-Banner.png]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()