The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Feb 09, 2024 ClickZ Digest FROM OUR OWN CONTENT LIBRARY ANALYSIS [Why SMS Marketing Should Form A Core Part Of Your Strategy]() Vibe's Mobile Insights Reports reveal the growing dominance of mobile devices, the importance of mobile apps, and the shift towards mobile-first strategies in businesses. CAMPAIGNS NEWS [Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy]() Marketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing campaigns. MARTECH ANALYSIS [Why Customer Feedback Should Be Any Company’s Guiding Compass]() Sourcing customer feedback is crucial for business growth, requiring careful planning, timing, audience selection, incentives, and a user-friendly process, all while maintaining brand tone. AUDIENCE INSIGHTS WHAT WE ARE READING MARKETING BREW [Chris Pratt Enlisted by Pringles for Super Bowl]() Chris Pratt stars in Pringles' Super Bowl ad, created by Grey New York, inspired by social media posts comparing him to Pringles' mascot, Mr. P. The ad will air during the first quarter and will be promoted on social platforms. SEARCH ENGINE JOURNAL [Social Media in 2024: YouTube, Facebook on Top, TikTok Growing]() Survey reveals YouTube and Facebook dominate US social media usage, with TikTok showing significant growth. Different platforms appeal to varying demographics, offering targeted marketing opportunities. controlvexposed.com [Navigating the Maze: Classic Pitfalls in Measuring Social Media Effectiveness]() Discover how to measure social media effectiveness accurately by avoiding classic pitfalls such as focusing on vanity metrics, neglecting audience segmentation, and overlooking platform-specific metrics. TOP VOICES LINKEDIN [Insight from Margaret Molloy]() Talks about CMO, branding, inclusion, marketing, and simplicity pays. WHAT WE ARE LISTENING TO www.listennotes.com [Marketing Trends Podcast - Mission]() Marketing Trends, a biweekly podcast, offers insights into the latest marketing trends from industry leaders. It's a valuable resource for marketers seeking success in today's competitive landscape. [Read More]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [Sage-Newsletter-Banner.png]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()