The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Feb 08, 2024 ClickZ Digest FROM OUR OWN CONTENT LIBRARY NEWS [Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy]() Marketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing campaigns. CAMPAIGNS ANALYSIS [Why customer feedback should be any company's guiding compass]() Sourcing customer feedback is crucial for business growth, requiring careful planning, timing, audience selection, incentives, and a user-friendly process, all while maintaining brand tone. AUDIENCE INSIGHTS ANALYSIS [Brand 'I Dos': Unlocking Growth Through Partnerships]() Brand partnerships can amplify reach and drive growth, with success depending on strategic alignment, audience segmentation, and blending physical and digital experiences. PARTNERSHIPS WHAT WE ARE READING THE DRUM [BMW and MG ads banned over zero-emissions claims]() The UK ad regulator has issued a fresh warning to car manufacturers to clearly define what part of owning an electric vehicle makes them emissions-free. MARTECH [How agile marketing teams can work with AI]() Agile teams have always been about the people, but AI is now disrupting human teams. Learn how to work with these non-human team members. DIGIDAY [Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?]() In this week’s Digiday+ Research Briefing, we examine whether TikTok will replace X as the dominant second screen during the Super Bowl, how deprecation of the third-party cookie is publishers’ top concern this year, and how publishers maintained full-time staff and published titles despite a drop-off in traffic last year, as seen in recent data. TOP VOICES LINKEDIN [Insight from Diego Oquendo]() My initial goal was not to change the B2B marketing landscape or create a new category, just to learn more about the marketing craft, contribute my 2 cents to the industry and make a good living with it. WHAT WE ARE LISTENING TO LISTEN NOTES PODCAST [Quirkiness to Global Relevance: The Journey of Crocs' Iconic Transformation with CMO Heidi Cooley]() Discover how Crocs transformed from a quirky brand to a global icon, through collaborations, a consumer-centric approach, and maintaining a singular brand personality. [LISTEN HERE]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [Sage-Newsletter-Banner.png]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()