The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Feb 07, 2024 ClickZ Digest FROM OUR OWN CONTENT LIBRARY ANALYSIS [Brand 'I Dos': Unlocking Growth Through Partnerships]() Brand partnerships can amplify reach and drive growth, with success depending on strategic alignment, audience segmentation, and blending physical and digital experiences. PARTNERSHIPS NEWS [Snapchat doesn't want to be another form of social media]() Snapchat's new campaign, 'Less Social Media, More Snapchat,'repositions the platform as a private messaging service, distancing it from traditional social media. The strategy, well-received by young users, offers lessons for businesses on audience understanding, value-based differentiation, and trend alignment. CAMPAIGNS ANALYSIS [Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Third-Party Cookies]() Google's phasing out of third-party cookies prompts marketers to adopt privacy-minded strategies, focusing on first-party data, contextual targeting, and mobile usage for audience engagement. ANALYTICS WHAT WE ARE READING MARKETING BREW [Why advertisers are excited about attention metrics]() The signals, which aim to quantify the quality of ad placements, have attracted interest from companies like Amazon and The Trade Desk. SOCIAL MEDIA TODAY [LinkedIn Adds New Prompts to Boost Networking Opportunities]() LinkedIn’s looking to make it easier to manage your professional interactions in the app, by splitting its “Network” tab into new, dedicated “Grow” and “Catch-Up” feeds, with the latter designed to highlight daily outreach opportunities, while it’s also adding new AI-powered message prompts to help improve your outreach. HUBSPOT [Diving Deep Into Marketing in Financial Services]() Exploring marketing in the financial services industry, this article discusses the importance of product excellence, shares successful marketing strategies, and provides ideas for promoting financial services effectively. TOP VOICES INSIGHT FROM CHRISTINE ALEMANY [Importance of Value-Orientated Marketing]() As inflation rises, businesses struggle to retain customer loyalty. CEO Christine Alemany suggests strategies like transparency in pricing, value-oriented marketing, and prioritizing long-term relationships. WHAT WE ARE LISTENING TO LISTEN NOTES [Unveiling the Fintech Marketing Landscape]() Dipti Kachru, Global CMO at Broadridge Financial Solutions, shares insights on fintech marketing, emphasizing customer understanding, data utilization, and resilience in challenges. [LISTEN HERE]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [Sage-Newsletter-Banner.png]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()