The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Feb 06, 2024 ClickZ Digest FROM OUR OWN CONTENT LIBRARY ANALYSIS [Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Third-Party Cookies]() Google's phasing out of third-party cookies prompts marketers to adopt privacy-minded strategies, focusing on first-party data, contextual targeting, and mobile usage for audience engagement. STRATEGY NEWS [Collaboration between Dentsu and AWS to Expand GenAI Advancements for Brand Growth]() Dentsu is expanding its AI capabilities using Amazon Web Services tools, enhancing its ability to develop and deploy AI models. This move will provide Dentsu's global employees access to advanced technologies, reinforcing its industry leadership. MARTECH CASE STUDY [Unlocking Creativity and Connection: How Coca-Cola Harnessed Generative AI]() By embracing AI, empowering creatives, considering ethical implications, and democratizing creativity, marketers can harness the power of AI to enhance their marketing efforts and drive innovation. MARTECH WHAT WE ARE READING MARKETING DIVE [Doritos First Global Brand Platform Revolves Around Self-Expression]() Doritos unveils its first global brand platform "For the Bold in Everyone," aiming to inspire boldness and self-expression, featuring diverse figures and set to expand globally in 2024. BRAND EQUITY [Martech is Catalysing and Advancing the Branding Sector]() MarTech is revolutionizing the branding sector, offering benefits like personalized customer interactions and efficient marketing. However, careful management is needed to avoid potential pitfalls. CAMPAIGN [CMA: 'Google cannot proceed with cookie deprecation until concerns resolved']() The Competition and Markets Authority says Google must act to address concerns around market dominance. TOP VOICES LINKEDIN [Insights from Drew Neisser]() A B2B marketing figure, Neisser shares his insights, fosters a community among CMOs, and promotes industry growth through posts and engagements. WHAT WE ARE LISTENING TO MARTECH PODCAST [Interview with Allison Breeding, CMO at Apptio]() Allison Breeding, CMO at Apptio, discusses B2B tech marketing strategies, the importance of creativity in budget cuts, and the role of customer-centric and data-driven approaches. [KLISTEN HERE]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [Sage-Newsletter-Banner.png]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()