The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Feb 02, 2024 ClickZ Digest FROM OUR OWN CONTENT LIBRARY CASE STUDY [The Surprising Success of YouTube Subscriptions: Driving $15 billion in Revenue for Google]() The platform continues to generate substantial revenue from advertisements, with $9.2 billion in ad revenue in the fourth quarter of 2023 alone. SUBSCRIPTIONS CASE STUDY [Publicis' Reinvention: Transforming the Future with Generative AI]() Through strategic acquisitions, Publicis has been able to leverage the wealth of consumer data at it's finger tips by using generative AI DIGITAL TRANSFORMATION WHAT WE ARE READING MARKETING BREW [What's a brand to do if it's not an official Olympic partner?]() Brands not officially sponsoring the Olympics must navigate IOC and USOC rules to engage with the Games, considering potential legal and reputational risks. OGILVY [Social Media Trends 2024: A Culture-First Reset for Brands on Social]() Ogilvy's 2024 social media trends highlight a culture-first reset for brands, emphasizing the importance of understanding cultural nuances to connect with consumers amidst various global challenges. OGILVY [The Support Gap: How Financial Services Brands Can Win with Gen Z]() Gen Z's financial struggles present an opportunity for financial services brands to educate and empower them. Ogilvy, a leading agency, offers insights on this and more. TOP VOICES INSIGHTS [Christine Alemany on AI, economic resilience and fraud]() Christine Alemany, CEO and LinkedIn Top Voice, discusses AI in marketing, fraud prevention, book recommendations, commercial credit solutions, and economic resilience on her LinkedIn. WHAT WE ARE LISTENING TO LISTEN NOTES PODCAST [Consumer-Centric Wisdom: Woozae Kim on Marketing, Branding, and Beyond]() Woozae Kim shares insights on marketing and branding, emphasizing customer understanding, empathy, and innovation. He offers advice for creating consumer-centric strategies for business growth. [LISTEN HERE]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [Sage-Newsletter-Banner.png]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()