Here are 21 practical steps to optimize your email deliverability

Our latest report looks into how to tackle Identity Fraud [>>Forward to a Friend]() [Copy of Blueconic-CZ-SEW-Email Header-New Title-2-640x200-WEBINARS.png] Hi there, ‘Sorry, for some reason this email landed in my junk.’ It’s frustrating when your emails bounce or land in the spam folder. When your brand’s emails meet with the same fate, it’s far worse. Bounces, spam filters, and complaints bleed your email ROI. All the time, talent, and resources invested in CRM maintenance, copy-crafting, and personalization are down the drain. This is why email deliverability is one of the fundamental pillars of email marketing so often overlooked. From considering ‘double opt-ins’ to conversion rate monitoring, here are 21 practical steps to optimize your email deliverability and wave goodbye to the inside of your customer’s junk folder. [Download in One-Click]() *By clicking this link you agree to your details being shared with AtData who may use them to get in touch with you. This email was sent to as a subscriber of ClickZ. You are currently opted in to receive the Whitepapers & Research updates. You can [update your details and subscription preferences here](). If you no longer wish to receive any emails from us you may [unsubscribe here](). If you have any questions regarding our unsubscribe process please contact gdpr@contentive.com Contentive Ltd is a Private Limited Company, Registered in England, Number 0827534.Registered Address: Scale Space, 58 Wood Lane, London, United Kingdom, W12 7RZ