What the new YMYL guidelines mean for marketers

How SEOs can re-examine the guidance to ensure that websites are ready for potentially enhanced scrutiny. [>> Forward to a Friend]() [alt_text]() [www.searchenginewatch.com]() SEW Daily: September 15, 2022 [alt_text]() SEO [The new YMYL guidelines and what this means for marketers]() Amanda Walls Ensuring that your websites give off the best trust signals to Google to align with the new YMYL guidelines [Read more]() ROI Marketing [The inner workings of search advertising in a cookieless world]() Torkel Öhman While data will dictate your search advertising strategy's fate, here are some ideas to help marketers derive maximum control [Read more]() Analytics [How to enhance your ecommerce branding strategy with Google Trends]() Eric Ritter Sharpen your focus on your customer's needs for a next-level SEO strategy [Read more]() ROI Marketing [How do you use SEO to scale revenue and market share?]() Kris Jones [Read more]() SEO [Shopify SEO: How to limit your reliance on canonicals and boost crawl efficiency]() Marc Swann While canonicals can be a viable solution, Shopify’s native reliance on them can strain crawl budget and limit the organic visibility of your product pages [Read more]() Featured Reports [alt_text]() Analytics [Top 5 SEO Mistakes]() Every business owner is raving about Digital Marketing. [Download now]() [www.searchenginewatch.com]() [alt_text]() This email was sent to {EMAIL} as a subscriber of Search Engine Watch. You are currently opted in to receive the Search Engine Watch Daily Newsletter. You can [update your details and subscription preferences here](). Or if you no longer wish to receive these emails you may [unsubscribe here]().