Understanding the three awareness stages of your online audience

Create content to efficiently draw more clicks that convert. [>> Forward to a Friend]() [alt_text]() [www.searchenginewatch.com]() SEW Daily: June 20, 2022 Happy Monday! Not all traffic is equal. Businesses often forget that their site visits and success metrics aren’t just numbers – they are living, breathing people who are driven by behavior. By understanding and creating content to fit the different awareness stages of that “traffic”, not only can you draw more – but efficiently turn those clicks into conversions. After all, businesses aren’t built on visits alone. Jack Bird, Content Operations Lead at Add People shows you the [three main awareness stages of online traffic](), what type of content fits in these, and a method for auditing your existing content. [alt_text]() Content [Understanding the three awareness stages of your online audience]() Jack Bird How to sensibly design a content strategy that caters to your consumers and their journeys [Read more]() Analytics [Google Analytics 4: drawbacks and limitations—is it worth sticking around?]() Piwik PRO | Sponsored Marketers are searching for alternative analytics platforms to Google Analytics, now more than ever [Read more]() Content [How to drive B2B conversions from your organic traffic]() Ann Smarty Organic search engine optimization requires a lot of time, resources and investments. How to ensure it drives conversions, not just clicks? [Read more]() Analytics [Switching from Google Analytics—here’s what you need to know]() Piwik PRO | Sponsored Switching is not as scary as you think; understanding the basics of an analytics tool and how it affects your project is key to making an informed decision before switching platforms [Read more]() SEO [Three critical keyword research trends you must embrace]() Ann Smarty Keyword research has been around for decades but few marketers actually realize how it has changed [Read more]() Featured Reports [alt_text]() Analytics [Top 5 SEO Mistakes]() Every business owner is raving about Digital Marketing. [Download now]() [www.searchenginewatch.com]() [alt_text]() This email was sent to {EMAIL} as a subscriber of Search Engine Watch. You are currently opted in to receive the Search Engine Watch Daily Newsletter. You can [update your details and subscription preferences here](). Or if you no longer wish to receive these emails you may [unsubscribe here]().