Switching from Google Analytics—here’s what you need to know

Switching is not as scary as you think. [>> Forward to a Friend]() [alt_text]() [www.searchenginewatch.com]() SEW Daily: June 10, 2022 Happy Friday! Google has dominated the data analytics marketplace for so long that it might feel daunting to switch. You may have reservations about an alternate platform because you have been conditioned to think there is no other tool that can live up to Universal Analytics. We are here to reassure marketers that is not the case—switching has never been easier. Especially since Google recently announced they would be sunsetting their Universal Analytics platform. Check out [Piwik PRO’s guide on switching from Google Analytics](). [alt_text]() Analytics [Switching from Google Analytics—here’s what you need to know]() Piwik PRO | Sponsored Switching is not as scary as you think; understanding the basics of an analytics tool and how it affects your project is key to making an informed decision before switching platforms [Read more]() Analytics [Google Analytics 4: drawbacks and limitations—is it worth sticking around?]() Piwik PRO | Sponsored Marketers are searching for alternative analytics platforms to Google Analytics, now more than ever [Read more]() Content [Understanding the three awareness stages of your online audience]() Jack Bird How to sensibly design a content strategy that caters to your consumers and their journeys [Read more]() PPC [2022 Search ads 360 update: What you need to know]() Alex Medawar Get more work done in one place, save time and access a better cross-channel view for data-driven decision making [Read more]() SEO [Three critical keyword research trends you must embrace]() Ann Smarty Keyword research has been around for decades but few marketers actually realize how it has changed [Read more]() Featured Reports [alt_text]() Analytics [Top 5 SEO Mistakes]() Every business owner is raving about Digital Marketing. [Download now]() [www.searchenginewatch.com]() [alt_text]() This email was sent to {EMAIL} as a subscriber of Search Engine Watch. You are currently opted in to receive the Search Engine Watch Daily Newsletter. You can [update your details and subscription preferences here](). Or if you no longer wish to receive these emails you may [unsubscribe here]().