Is Google moving towards greater search equity?

Wix's Mordy Oberstein explores seismic shift that Google plans to create by democratizing the SERP [>> Forward to a Friend]() [www.searchenginewatch.com]() SEW Daily: March 11, 2021 Happy Thursday! Team Search Engine Watch hopes everyone is staying healthy and safe. Here are today’s good reads for you. Wix’s Liaison to the SEO Community, Mordy Oberstein [explores the seismic shift that Google plans to create by democratizing the SERP](). In his article, Mordy says, “What would happen if instead of having to jump through hoops to rank your new website, you were given a seat at the SERP straight away? What if I told you that there’s a strong push at Google to do just that? I call it “search equity”. Read on to uncover more details about the opportunities and challenges involved. Following the passage of landmark consumer privacy laws, Google officially announced its intention to phase out third-party cookies on Chrome browsers by next year. President and Co-founder of Coegi, Sean Cotton shares [viable alternatives to keep audience targeting on point](). [alt_text]() Content [Is Google moving towards greater search equity?]() Mordy Oberstein Wix's Mordy Oberstein explores how Google is democratizing the SERP and driving more search equity, here's what it means for the future of SEO [Read more]() Digital Marketing [Everything you need to know about audience targeting without relying on third-party cookies]() Sean Cotton The death of third-party cookies certainly presents an obstacle but it’s also an opportunity for crafty advertisers [Read more]() Digital Marketing [Five ways to innovate your ecommerce sales funnel]() Ann Smarty If you are seeing your sales numbers stagnant, it is a good idea to analyze and innovate your sales funnel prior to attempting to bring in more traffic. [Read more]() Development [Why progressive web apps (PWAs) are poised to dominate moving forward]() Nick Chasinov Companies undergoing digital transformation face a difficult choice between native apps and progressive web apps. Here are three of the main benefits offered by PWAs [Read more]() Digital Marketing [2021 Will be the year brands make winning experiences out of remote interactions]() Donna Tuths Donna Tuths, Chief Transformation and Innovation Officer at Sutherland foresees four key trends playing out in 2021 [Read more]() PPC [How to best utilize the networks within Google AdWords]() Ashley G. Schweigert Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience. [Read more]() Featured Reports [alt_text]() Analytics [Top 5 SEO Mistakes]() Every business owner is raving about Digital Marketing. [Download now]() [alt_text]() Analytics [How to Do Online Competitor Analysis]() [Download now]() [www.searchenginewatch.com]() This email was sent to {EMAIL} as a subscriber of Search Engine Watch. You are currently opted in to receive the Search Engine Watch Daily Newsletter. You can [update your details and subscription preferences here](). Or if you no longer wish to receive these emails you may [unsubscribe here]().