Top five tips to use Google Ads' new features for your campaigns

SEISO’s CMO, Martin Romerio looks at new key actions you should focus on for successful Google Ads campaigns. [>> Forward to a Friend]( [www.searchenginewatch.com]( SEW Daily: February 4, 2021 Happy Thursday! Team Search Engine Watch hopes everyone is staying healthy and safe. Here are today’s good reads for you. As Google adds more complexity and automation to its ad products, marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. To succeed in 2021, you need to integrate more data, retain control over automatic Google optimization, fight against the increased competition, all on tight timelines. [SEISO’s]( CMO, Martin Romerio shares [five strategic tips you should focus on for successful Google Ads campaigns](. Mordy Oberstein, Wix’s Liaison to the SEO Community dissects the existing SEO content approach and explores the many hats content can don for your brand and business. More details on how you can move away from generic content and [take your SEO content beyond acquisition](. [alt_text]( PPC [Google Ads new features: Five tips for your Google Ads campaigns]( Martin Romerio As Google adds more complexity and automation to its ad products, marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. SEISO looks at five new key actions you should focus on for successful Google Ads campaigns. [Read more]( Content [Taking your SEO content beyond the acquisition]( Mordy Oberstein Creating effective “SEO content” is all about mindset. Is the generic mindset SEOs often indulge in preventing us from creating effective content? [Read more]( Digital Marketing [Five ways to use VPN in digital marketing]( Juta Gurinaviciute Virtual private networks (VPN) ensure a private and secure connection, but marketers can also benefit from utilizing their worldwide server infrastructure [Read more]( Digital Marketing [Leveraging customer data and AI to drive ecommerce growth in 2021]( Tracey Ryan O’Connor Qubit’s Chief Revenue Officer Tracey Ryan O’Connor discusses pandemic-related ecommerce growth and the takeaways brands should consider this year [Read more]( Content [Eight simple steps to write epic product descriptions that boost conversions]( Ricky Hayes A well-written product description plays a major role in moving customers through your sales funnel. We have broken down techniques to write epic product descriptions. [Read more]( SEO [Five hacks to enhance your organic CTR and rankings in SERPs]( Karl Tablante Want to improve your organic CTR without content creation or link building? Use these five strategies today to generate more site traffic while boosting search rankings. [Read more]( Featured Reports [alt_text]( Analytics [Top 5 SEO Mistakes]( Every business owner is raving about Digital Marketing. [Download now]( [alt_text]( Analytics [How to Do Online Competitor Analysis]( [Download now]( [www.searchenginewatch.com]( This email was sent to {EMAIL} as a subscriber of Search Engine Watch. You are currently opted in to receive the Search Engine Watch Daily Newsletter. You can [update your details and subscription preferences here](. Or if you no longer wish to receive these emails you may [unsubscribe here](.