Google Adwords PPC strategy

A rundown of PPC advertising must-haves, elements of effective PPC ads, and optimizing your Google Adwords PPC strategy. [>> Forward to a Friend]( [www.searchenginewatch.com]( SEW Daily: January 20, 2021 Happy Wednesday! Team Search Engine Watch hopes everyone is staying healthy and safe. Here are today’s good reads for you. PPC advertising is a highly effective way to drive targeted prospects. Digital marketers can choose between Google AdWords, Facebook Ads, or Bing Ads. However, most online marketers prefer using Google AdWords for their PPC strategy since it displays their ads on Google SERPs. Jacob M gives you a rundown of [PPC advertising must-haves, elements of effective PPC ads, and optimizing your Google Adwords PPC strategy](. A recent statistic shows that 33% of global ecommerce traffic comes from organic searches. With Google’s latest algorithm update in the works, you will be missing out on a significant portion of potential traffic if your ecommerce site is not optimized correctly. Jin Choi goes over [eight great ways you can audit and improve on your ecommerce site’s SEO health](. [alt_text]( PPC [Ways to get the most out of your Google Adwords PPC strategy]( Jacob M. A brief on PPC's benefits, PPC advertising must-haves, elements of attractive and effective PPC Ads, and optimizing your Google Adwords PPC strategy. [Read more]( SEO [Eight great ways to audit your ecommerce site’s SEO]( Jin Choi If you are unsure about what's the best way to optimize your ecommerce site? This list answers your question with eight ways to improve your ecommerce store's SEO. [Read more]( Digital Marketing [2021 Digital marketing predictions for small businesses]( Steffen Schebesta Sendinblue's CEO, Steffen Schebesta highlights five digital marketing trends for small businesses in 2021. [Read more]( Digital Marketing [Four expert digital marketing strategies to convert bottom-funnel prospects]( Guy Sheetrit The bottom of the funnel is all about the nudge, where creativity matters more than the intensity. CEO of Over The Top SEO helps you convert bottom-funnel prospects with these top strategies. [Read more]( Content [Advanced guide to creating an editorial calendar that boosts conversions]( Catherrine Garcia A six-step guide that will help you create a successful editorial calendar that optimizes quality, team functioning, and helps boost conversions. [Read more]( SEO [Core Web Vitals report: 28 Ways to supercharge your site]( James Parsons In preparation for the upcoming Google Core Web Vitals update, James Parsons shares some effective optimization tips to help you earn a passing grade on Google PageSpeed Insights. [Read more]( Featured Reports [alt_text]( Analytics [Top 5 SEO Mistakes]( Every business owner is raving about Digital Marketing. [Download now]( [alt_text]( Analytics [How to Do Online Competitor Analysis]( [Download now]( [www.searchenginewatch.com]( This email was sent to {EMAIL} as a subscriber of Search Engine Watch. You are currently opted in to receive the Search Engine Watch Daily Newsletter. You can [update your details and subscription preferences here](. Or if you no longer wish to receive these emails you may [unsubscribe here](.