Omnisend's Director of SEO shares key B2B content marketing metrics

If your CEO asks, “Is all this effort and spending really paying off?” - the answer lies in these content marketing metrics. [>> Forward to a Friend]( [alt_text]( [www.searchenginewatch.com]( SEW Daily: September 9, 2020 Happy Wednesday! Team Search Engine Watch hopes everyone is staying safe and healthy. Here’s a quick round-up of today’s good reads. A mere 39% of marketers are successfully tracking their content marketing ROI. Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” Evaldas Mockus, Director of SEO at Omnisend helps you pick the right ones. More on [Top of the Funnel (ToFu), Middle of the Funnel (MoFu), and Bottom of the Funnel (BoFu) content](, and their respective goals. AI has entered new industries like advertising and graphic designing recently. Shree Das [discusses AI’s role in these two industries]( in detail. [alt_text]( Analytics [Content marketing metrics for B2B companies: From ToFu to BoFu]( Evaldas Mockus Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. Read on these are metrics your CEO will love to know. [Read more]( Digital Marketing [Transforming advertisement and graphic design through AI]( Shree Das AI has entered new industries like advertising and graphic designing recently and its role in these two industries is discussed in detail further. [Read more]( Digital Marketing [How businesses can use YouTube to tackle the COVID-19 business crisis]( Catherrine Garcia Using YouTube for your business can be an open-ended option to help with their marketing and product promotions in light of the COVID-19 crisis. [Read more]( SEO [Five reasons why SEO should be prioritized over paid media campaigns]( Ryan Gould Paid media can drive great results but SEO is a strong tool that is just as powerful at less of a cost to you and your business. Elevation Marketing's Vice President of Strategy and Marketing Services explains why SEO gives more bang for your buck. [Read more]( SEO [Why site speed is critical for your SEO success and how to make it happen]( Anthony Gaenzle Site load speed is critical in your site’s SEO performance. Failing to pay attention to this critical statistic can lead to lost traffic, resulting in lost revenue. We’ll walk through the importance of speed and provide insights into issues impacting site speed and how to address them. [Read more]( Industry [How to use super-resolution and improve onsite image quality]( Kristin Tynski There are pros and cons to super-resolution, but if it makes sense for you, here’s a step-by-step guide on how to implement it. [Read more]( Sponsored Message Free Download – The Ultimate Kids Channels Exclusions List for YouTube Campaigns If you are a Marketer that handles PPC (Pay-per-click) Google Ads campaigns, I want to give you something that has taken me years to put together. This is a Youtube Kids Channel exclusion list of over 4.5k (yes, +four thousand)! Excluding this list will boost the effectiveness of your campaigns by reducing clicks from non-converting audiences. Download now and implement for immediate results! Happy excluding – and don’t forget to send us a [high five](, we would love to hear from you! Best, ClickGUARD Featured Reports [alt_text]( Analytics [Top 5 SEO Mistakes]( Every business owner is raving about Digital Marketing. [Download now]( [alt_text]( Analytics [How to Do Online Competitor Analysis]( [Download now]( [www.searchenginewatch.com]( [alt_text]( This email was sent to {EMAIL} as a subscriber of Search Engine Watch. You are currently opted in to receive the Search Engine Watch Daily Newsletter. You can [update your details and subscription preferences here](. Or if you no longer wish to receive these emails you may [unsubscribe here](.