Fractl's Marketing Director shares why it's time to retire "KPI"

Amanda Milligan, Marketing Director at Fractl explains why it’s time to retire “KPI”. This article could be a dangerous drinking game if you sipped every time you saw the acronym. [Logo]( SEW | Daily Today’s Top Story [Let’s let “KPI” die and practice what we preach]( [It’s time to retire “KPI” – Even though this article could be a dangerous drinking game if you sipped every time you saw the acronym. Find out why.]( by Amanda Milligan [Let's let ]( SEO for Website Redesign and Migration Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, but when done right, the process should be mostly painless. [Download now]( Content [Five tips to establish a successful content creation process]( [In this digital age where around 90% of all digital marketers use content marketing, there is no shortage of content that is flowing around, even in niches you probably never heard of. Read more]( by Dario Supan SEO [How to improve your SEO after Google’s spot-zero-termination]( [It was January 22 when Google announced changes to the world of search engine optimization. The so-called “spot zero” in the featured snippets of search engine results pages (SERPs) stopped. Read more]( by Tereza Litsa [Nine site audit issues we always see and tips to tackle them]( [After carrying out thousands of site audit activities across varying industries and site sizes, there are some stand out issues that are repeated over and over again. Read more]( by Fraser Gilbey [Searching for CX: The impact of search in the age of customer experience]( [With customer experience (CX) becoming an integral part of doing business today, CXOs across industries are working feverishly to delight consumers along each step of the buyer journey. At a high level, ensuring a positive CX means eliminating the friction… Read more]( by Dave Naffziger Social [Five social media trends that are shaping 2020]( [Every year the social media marketing community turns into fortune tellers — we collectively try to predict what trends, features, and innovations will take place in the upcoming year. Of course, trying to predict social media trends is much more trustworthy… Read more]( by Aleh Barysevich Industry [Top tips to grease your email marketing wheels in 2020]( [Sometime back the COO of Facebook had blurted out some unfortunate things about email marketing – that emails are going away and that marketers will have to focus on teenagers of today to finalize the marketing strategies of tomorrow, and so on and so forth. Read more]( by Jennifer Warren Useful links [Promote your business]( [Logo]( 116 W Houston St, New York, NY 10012 [Search Engine Watch on Linkedin]( [Search Engine Watch on Twitter]( [Search Engine Watch on Facebook]( This email was sent to {EMAIL} as a subscriber of Search Engine Watch. You are currently opted in to receive the Search Engine Watch Daily Newsletter. You can [update your details and subscription preferences here](. Or if you no longer wish to receive these emails you may [unsubscribe here](.