Consumers are ignoring the mass of email and seeking out businesses on their own terms â when and where they want to look. Search marketing gets you found.
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First off, a big thank you to all our speakers, sponsors, and attendees for making the Transformation of Search Summit such a success!
A few highlights from the event:
- We launched our latest research report, The Era of Ecommerce, together with Catalyst and Search Engine Watch.
- Available for [download here](
- Read [more about it here](
- Great content from our speakers â check out some quality snippets on Twitter from [@Sewatch]( and the hashtag [#SearchSummit](, and stay tuned for more deep dives to come
- Standing room only!
Why you should read the research report:
- Insight into how consumers browse and purchase online
- Insight into where marketers advertise, strategize, and spend trying to reach those consumers (hint: big misalignment)
- Insight into the significance of Amazon versus other retailers such as Target, Walmart, Home Depot, etc.
- Catered specifically to B2C marketers across these 9 sectors: appliances, baby care, beauty and personal care, clothing and apparel, consumer electronics, footwear, furniture and home decor, non-perishable goods and beverages, and toys.
Todayâs Top Story
[New research: The Era of Ecommerce](
[New research, The Era of Ecommerce, released today in partnership with Catalyst, finds disconnect between consumer behavior and advertiser spend online.](
by Kimberly Collins [New research: The Era of Ecommerce](
Featured Webinar
[The Voice Revolution â Navigating the Next Generation of Search Marketing](
Voice is expected to account for 50% of all searches by 2020. Already, 41-51% of consumers are using voice search every day to find local businesses, ask informal questions, and shop on the go. Join us on October 23 and learn how voice search impacts local business, create a Voice Engine Optimization strategy and more!
[Register now](
Industry
[Why search marketing matters in 2018](
[First let me ask you: how many unread emails are in the âpromotions,â âupdates,â and âotherâ tabs of your inbox? When I got to work on Monday morning, there were 248. How many of those did I read, you ask? Three at best, and only because they were already myâ¦
Read more](
by Kimberly Collins
Analytics
[How voice queries are showing up in search data](
[The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into voice search fromâ¦
Read more](
by Jason Tabeling
News
[The end of Google+ after a data breach and how it affects us](
[Google has decided to shut down Google+ after discovering a data breach. How should we react to the news?
Read more](
by Tereza Litsa
SEO
[The comprehensive guide to voice search keyword research](
[Informational keyword research is a subject that has been covered thousands of times across every SEO blog, publication, and web design company.
Read more](
by Adam Brown
[7 common SEO mistakes most WordPress bloggers make](
[WordPress initially started out as a âblog-onlyâ platform and now that it has extended as a full-fledged Content Management System, it remains a popular blogging platform. WordPress.com blogs have over 409 million monthly viewers who looked at 22.4 billionâ¦
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by Lucy Barret
Latest Report
Useful links
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