4 warning signs AdSense is ruining your contextual advertising strategy

In order to meet the needs of today’s consumers and a more intelligent digital market, creating value in optimization campaigns requires innovative thinking and a personalized approach. Adverts, landing pages, and on-site messages that feel tailor-made are becoming the norm for many brands, contributing to higher response rates, visibility, and value. [Logo]( SEW | Daily In the dark ages of the SEO era, when bloggers and webmasters were still familiarizing themselves with the process and its functionality, certain tactics and strategies had become industry standards. For one, Google AdSense was heavily built into the foundation of a blogger’s strategy. The “legacy” tactics associated with this approach can still be found in the way modern publishers think about SEO and branding strategy. However, AdSense’s limited customizability can hold back publishers. This needs be addressed and rooted out. In this article, Manish Dudharejia walks us through some potential red flags and makes us reconsider our assumptions – is AdSense really the best monetization partner for our situations? Today’s Top Story [4 warning signs AdSense is ruining your contextual advertising strategy]( [Before assuming AdSense is the best monetization partner for you, consider these four warning signs—you may need to re-evaluate your strategy.]( by Manish Dudharejia [4 warning signs AdSense is ruining your contextual advertising strategy]( News [Getting personal with SEO: how to use search behavior to transform your campaign]( [In order to meet the needs of today’s consumers and a more intelligent digital market, creating value in optimization campaigns requires innovative thinking and a personalized approach. Adverts, landing pages, and on-site messages that feel tailor-made are… Read more]( by Polly Pospelova [The evolution of search: succeeding in today’s digital ecosystem – part 2]( [In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. Read more]( by Ric Rodriguez [How to create an optimized career page for your website]( [With recruitment as competitive a market as it has ever been, it’s essential to ensure every careers page or job vacancy on your website is fully optimized in order to place it in front of the perfect candidate online. Read more]( by Matt Finch Industry [Five easy tips to improve the creative assets for your next campaign]( [Most designers and other creative professionals are well aware that people don’t always know the best way to work with them. “Clients from Hell” is a popular site lampooning this fact, featuring actual conversations between designers and their clients. Read more]( by Brad Sanzenbacher Content [How to scale content production to capture the long-tail opportunity]( [Here’s something we all know so well that nobody needs to say it anymore: content is king. Read more]( by Heather Morris Latest Report Useful links [Promote your business]( [Logo]( 55 Broad Street, 22nd Floor New York, NY 10004 [sales@searchenginewatch.com]( [feedback@searchenginewatch.com]( [Search Engine Watch on Linkedin]( [Search Engine Watch on Twitter]( [Search Engine Watch on Facebook]( This email was sent to {EMAIL} as a subscriber of Search Engine Watch. You are currently opted in to receive the Search Engine Watch Daily Newsletter. You can [update your details and subscription preferences here](. Or if you no longer wish to receive these emails you may [unsubscribe here](.