Anchor Text Best Practice | Linkless Link-Building | How to Highlight Search Opportunity

Whether working client-side or for an agency, the ability to prioritize is essential to ensure you are making the most use of the limited resources you are given. Within, this post we’ll run through a few different ways to show how to highlight opportunity across a keyword set, and introduce a keyword difficulty metric you can use to take prioritizing work to the next level. [Logo]( SEW | Daily The practice of SEO is intimately associated with getting the most out of every link. And link anchor text is a crucial element that “unlocks” the potential of every link – to the extent that Google has counteracted anchor text over-optimization techniques with multiple algorithm updates. Which best practices will allow you to get the most out of your links in 2018? Sergey Grybniak gives detailed tips on how to optimize your anchor text while staying on the right side of Google. Today’s Top Story [Best practices for anchor text optimization in 2018]( [Best practices for anchor text optimization in 2018]( by Sergey Grybniak [Best practices for anchor text optimization in 2018]( SEO [How to highlight search opportunity and create a keyword difficulty metric]( [One key element of a search strategy we often see fail is prioritization. Read more]( by Sam Underwood [Which tools should I buy to advance my SEO strategy?]( [The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness. Read more]( by Clark Boyd [Why linkless mentions are the future of link-building]( [Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. The more links pointing to a particular page, particularly from other reputable pages, the more importance Google would award it in search. Read more]( by Rebecca Sentance PPC [How to improve your AdWords conversion rate ]( [Your ad campaigns should bring you closer to new prospects and clients. But how well are you able to judge their success? Read more]( by Tereza Litsa Mobile [How to carry out a mobile SEO audit on your site]( [You don’t need us to tell you about the importance of mobile. You already know about the mobile-first index and that mobile constitutes more than 50% of all website traffic. Read more]( by Jessie Moore Latest Report Useful links [Promote your business]( [Logo]( 55 Broad Street, 22nd Floor New York, NY 10004 [sales@searchenginewatch.com]( [feedback@searchenginewatch.com]( [Search Engine Watch on Linkedin]( [Search Engine Watch on Twitter]( [Search Engine Watch on Facebook]( This email was sent to {EMAIL} as a subscriber of Search Engine Watch. You can [update your details and subscription preferences here](. Or if you no longer wish to receive these emails you may [unsubscribe here](.