The “companies on social media” catch-22

Hey there, In my last email, we talked about how most "social media best practices" you find online are not really helpful in growing your or your clients' business. Today, I'll share how companies like Airbnb manage world-class social media strategies that actually generate traffic and sales. Put simply: Most companies that get into social media marketing fail miserably because they are “companies on social media.” Sounds like a catch-22, I get it—but hear me out. - If you go to Twitter, you’ll see people tweeting their thoughts, sharing an interesting article, having conversations, sharing jokes or memes...then you’ll see a company tweeting a stock photo, with a hashtag, and a link to sign up. - If you go to Instagram, you’ll see people posting inspiring photos of their travels, sharing exciting activities they’ve done, or videos with the people they love...then you’ll see a company posting a stock photo, with a hashtag, and a link to sign up. - If you go to Tinder...I don’t know what you’ll find—never been there. That was a different guy. You get my point. Most companies fail at social media because they fail to use the channels like they are meant to be used. Instead, they just try to spray and pray, hoping people will magically go from social to their site and become customers. If you want your company to be successful in social media, you need to avoid being “a company on social media” and strive to have one of the best accounts on that social channel—period. That’s EXACTLY what companies like Airbnb have accomplished: [Image] One thing’s for sure: You’re not going to get there by posting the same message+hashtag+image+link combo on every social media channel. What if you learned how to create and execute a social media strategy like Airbnb? - Maybe your agency would be able to provide 10x better results to clients than any other agency offering social media services - Maybe your company’s social media accounts could generate a massive of new and highly-engaged leads every month - Maybe you could get a promotion or a new job to manage a company’s entire social media presence That’s exactly what the ClickMinded Social Media Framework will help you accomplish... ...and we’ve brought a world-class social media expert to teach you: Jasmine Atherton, Head of Social at Airbnb. Jasmine is a total boss: - She has run massive campaigns on social, including Super Bowl campaigns. - Her team has won several Canne Lions for social media campaigns. - Under her leadership, Airbnb has won “Best Brand on Instagram” several years in a row. But you don’t have to take our word for it: “In an age of ‘social media experts’ it's hard to know who is actually knowledgeable, who to go to, and who to actually trust. Jasmine is, through and through, an expert in everything social. Her accolades speak for itself, but it's her willingness to share knowledge that puts her on another level. Learn everything you can from her.” Eric Toda, Gap Inc.​  "I’ve seen a lot of talent in the industry but Jasmine is spearheading her way through the digital space. She always brings great value and delivers thoroughly with such passion! Be sure to follow her closely because she drops golden nuggets along the way.” Pearl Tam, Brand Innovators If you want to learn from Jasmine, keep an eye on your inbox TOMORROW... ...because we're offering a HUGE discount (plus bonuses) (Only for 24 hours) Talk tomorrow! Tommy ClickMinded.com 30 N. Gould Street #6193, Sheridan, WY 82801 Don't want to hear from us? [Click here to unsubscribe](.